Growth Marketing & Go-to-Market Strategist

We’re launching a premium subscription-first wellness brand. Our brand strategy, visual identity, website, packaging, and influencer program are already underway. We’re looking for an experienced growth strategist to develop the commercial roadmap for launch and the first 12 months of growth. This is a strategic project, not a media buying or ad management role. Project Deliverables Develop a complete growth strategy including: * Go-to-market strategy and 12-month growth roadmap * Customer acquisition strategy across Meta, Google, TikTok, Affiliate, Email, Influencer, Amazon, and Organic * Channel mix recommendations, budget allocation, CAC targets, and KPIs * Pricing strategy, subscription model, bundle strategy, and promotional framework * Financial model including revenue projections, CAC, LTV, gross margin, contribution margin, break-even analysis, and growth scenarios * Customer lifecycle strategy including onboarding, retention, reorder cadence, churn reduction, referral, and loyalty recommendations * Pre-launch and launch strategy including waitlist, email capture, influencer seeding, PR recommendations, launch calendar, and first 90-day execution roadmap * KPI dashboard and executive recommendations Ideal Experience * Successfully launched and scaled DTC wellness, supplement, beauty, or consumer brands * Deep understanding of subscription business models and recurring revenue * Experience building GTM strategies, financial models, and growth plans * Strong knowledge of Shopify, Klaviyo, Meta Ads, Google Ads, affiliate marketing, influencer marketing, and Amazon * Strong commercial, analytical, and strategic thinking