Growth Marketing Specialist | Meta Ads, Facebook Communities & WhatsApp | US Hispanic Market

## About Negocio Pro Negocio Pro helps Spanish-speaking contractors and tradespeople in the United States run their businesses more professionally through WhatsApp. Using simple voice notes or text messages, customers can create professional invoices, estimates, proposals, and customer communications in English without learning complicated business software. Our target customers include painters, remodelers, landscapers, roofers, plumbers, electricians, cleaners, handymen, and other Spanish-speaking home-service professionals. We are preparing to launch and are looking for a hands-on Growth Marketing Specialist who can build and execute a measurable customer acquisition system from day one. ## About the Role This is not a general social media management position. Your primary responsibility will be to acquire activated Negocio Pro users through paid advertising, Facebook communities, direct outreach, referral opportunities, and click-to-WhatsApp campaigns. You will establish weekly acquisition goals, execute campaigns against those goals, measure performance, and continuously improve the acquisition funnel. The right person is both strategic and highly hands-on. You should be comfortable launching campaigns, writing copy, analyzing performance, testing new approaches, communicating with prospective users, and being accountable for measurable growth. ## Primary Objective Build a repeatable and cost-effective system that converts Spanish-speaking contractors in the United States into activated Negocio Pro users. An activated user is someone who: * Starts a conversation with Negocio Pro on WhatsApp. * Completes the onboarding process. * Creates at least one invoice, estimate, proposal, or customer communication. * Demonstrates meaningful intent to continue using the product. Traffic, impressions, followers, and WhatsApp conversations are important supporting metrics, but activated users are the primary measure of success. ## Weekly Acquisition Goals The Growth Marketing Specialist will recommend and finalize weekly acquisition targets with the founder before launch. The initial working targets are: ### Week 1: Launch and Validate * Generate at least 40 qualified WhatsApp conversations. * Acquire at least 10 activated users. * Launch initial Meta click-to-WhatsApp campaigns. * Test at least three creative or messaging approaches. * Establish baseline conversion and acquisition costs. ### Week 2: Improve Conversion * Generate at least 60 qualified WhatsApp conversations. * Acquire at least 15 new activated users. * Improve the WhatsApp-to-activation conversion rate. * Identify the strongest audience, message, offer, and creative combination. * Retarget people who engaged but did not activate. ### Week 3: Scale What Works * Generate at least 80 qualified WhatsApp conversations. * Acquire at least 20 new activated users. * Shift budget and effort toward the best-performing channels. * Expand outreach within relevant Facebook Groups and communities. * Establish a repeatable weekly campaign and reporting process. ### Week 4 and Beyond: Sustainable Growth * Establish a mutually agreed weekly activated-user goal based on initial performance and available budget. * Increase activated users while maintaining an acceptable customer acquisition cost. * Improve conversion rates throughout the acquisition funnel. * Test new audiences, geographic markets, offers, partnerships, and referral channels. * Develop a clear plan for scaling acquisition predictably. These are initial targets and may be adjusted based on campaign budget, market response, conversion data, product capacity, and lessons from the launch. ## Responsibilities ### Acquisition Strategy * Develop the launch and ongoing customer acquisition strategy. * Establish clear weekly goals for qualified conversations, activated users, conversion rates, and acquisition costs. * Identify the highest-potential audiences, geographic markets, and trade categories. * Recommend the appropriate channel mix and weekly budget allocation. * Build a structured testing roadmap for messaging, offers, audiences, and creative. ### Meta Advertising * Create, launch, and manage Facebook and Instagram advertising campaigns. * Build click-to-WhatsApp campaigns that drive qualified prospects directly into the Negocio Pro onboarding experience. * Develop campaign audiences based on language, geography, interests, occupations, behaviors, and relevant contractor segments. * Test ad copy, headlines, offers, formats, and creative concepts. * Monitor campaign performance and optimize toward activated users—not merely clicks or messages. * Build retargeting campaigns for people who engaged but did not complete activation. * Track cost per conversation, cost per activated user, and channel-level conversion rates. ### Facebook Group Outreach * Identify Facebook Groups used by Spanish-speaking contractors, construction workers, tradespeople, and Hispanic small-business owners in the United States. * Join and participate in relevant groups in a natural, helpful, and culturally appropriate way. * Publish educational and value-driven posts where group rules permit. * Respond to questions and identify potential Negocio Pro users. * Conduct personalized Messenger outreach without using spammy or overly promotional tactics. * Track conversations and activations generated through each group. * Develop a repeatable Facebook community acquisition process. ### Direct Outreach and Community Acquisition * Identify prospective users through Facebook, Instagram, WhatsApp communities, business directories, and other relevant channels. * Develop personalized Spanish-language outreach messages. * Start qualified conversations and guide prospects toward WhatsApp. * Follow up with interested users who do not complete onboarding. * Capture recurring objections, questions, and customer feedback. * Recommend improvements to messaging and onboarding based on real conversations. ### Campaign Content * Write persuasive, conversational campaign copy in native Spanish. * Develop content briefs for images, videos, Reels, Stories, and customer demonstrations. * Collaborate with the Social Media and Community Manager on campaign assets. * Repurpose high-performing organic content for paid acquisition. * Provide clear creative direction based on campaign data and customer insights. ### Funnel Optimization * Map and improve the customer journey from ad, post, or direct message through WhatsApp activation. * Identify points where prospects abandon the process. * Test improvements to calls to action, landing experiences, WhatsApp messages, onboarding instructions, and follow-up communications. * Ensure the instruction to type “HOLA” in WhatsApp is presented clearly and consistently. * Work with the founder and product team to address barriers to activation. ### Reporting and Accountability Provide a concise weekly report that includes: * Weekly acquisition goal. * Actual activated users acquired. * Qualified WhatsApp conversations. * WhatsApp-to-activation conversion rate. * Advertising spend. * Cost per qualified conversation. * Cost per activated user. * Results by channel. * Best-performing audiences, messaging, and creative. * Tests completed and lessons learned. * Problems or funnel barriers identified. * Priorities and goals for the following week. The specialist should be prepared to explain what worked, what did not work, and what will change next. ## Required Experience * Proven experience acquiring users or customers through digital marketing. * Strong experience managing Meta Ads campaigns. * Experience with click-to-WhatsApp or messaging-based acquisition campaigns. * Experience marketing to Hispanic or Spanish-speaking audiences. * Excellent Spanish-language copywriting skills. * Strong understanding of customer acquisition funnels and conversion optimization. * Ability to analyze campaign data and make decisions based on performance. * Experience conducting Facebook Group outreach or community-based acquisition. * Comfortable with direct outreach and prospective-customer conversations. * Highly organized, proactive, and accountable for measurable results. * Able to work independently in a startup environment. ## Preferred Qualifications * Native Spanish speaker based in Latin America. * Professional working proficiency in English. * Experience marketing to Spanish-speaking consumers in the United States. * Experience with contractors, construction, home services, local businesses, or immigrant-owned businesses. * Familiarity with WhatsApp Business. * Experience with referral programs, ambassadors, partnerships, or grassroots acquisition. * Experience launching a new product or service with limited historical campaign data. * Familiarity with Canva, CapCut, Meta Business Suite, tracking tools, and campaign reporting platforms. ## Initial Deliverables During the first phase of the engagement, the specialist will be expected to deliver: 1. A launch acquisition strategy. 2. Defined weekly acquisition and activation goals. 3. Target audience and market recommendations. 4. A Meta Ads campaign structure. 5. Initial campaign copy and creative briefs. 6. A Facebook Group and community outreach plan. 7. Direct-message and follow-up scripts in Spanish. 8. A simple acquisition funnel and measurement framework. 9. Weekly performance reports. 10. A 30-day optimization and scaling plan. ## How Success Will Be Measured Success will be based primarily on: * Number of new activated users acquired each week. * Cost per activated user. * WhatsApp-to-activation conversion rate. * Consistent progress toward weekly acquisition targets. * Quality of prospects and users acquired. * Ability to identify and scale effective channels. * Creation of a repeatable customer acquisition system. Followers, impressions, reach, engagement, and clicks will be reviewed, but they are not the primary measures of success. ## To Apply Please include: * A brief explanation of your experience acquiring customers through Meta Ads, Facebook communities, and WhatsApp. * Examples of campaigns you have managed for Spanish-speaking or US Hispanic audiences. * Specific campaign results, including spend, leads or users acquired, conversion rates, and acquisition costs where available. * Your experience with click-to-WhatsApp campaigns. * Your approach to acquiring Spanish-speaking contractors in the United States. * What you would prioritize during the first two weeks of the Negocio Pro launch. * Your availability, hourly rate, and location. Please begin your application with the words: **NEGOCIO PRO GROWTH** We are looking for a growth partner who takes ownership of results—not someone who only launches ads and reports impressions.