HVAC Lead Generation & Appointment-Setting Specialist

Remote | Part-Time to Start | Long-Term Opportunity Exodus Heating & Air is a growing residential HVAC company serving Raleigh, Wake Forest, and the surrounding Triangle area of North Carolina. We are looking for one experienced, results-driven person whose primary responsibility is simple: Get our phone ringing and keep our technician’s schedule full. Our immediate goal is to generate enough consistent service calls, tune-ups, repairs, and replacement opportunities to keep our lead technician busy and justify hiring an additional junior technician with at least 20 guaranteed hours per week. This is not a general administrative assistant role. We need someone who understands lead generation, paid advertising, outbound prospecting, follow-up systems, and appointment setting. What You Will Be Responsible For You will help build and manage a complete lead-generation system for Exodus Heating & Air, including: Creating and managing Google Ads campaigns Creating and managing Meta and Facebook advertising campaigns Using our existing call-to-action videos and helping identify additional content we should record Generating qualified phone calls and appointment requests Following up with new leads quickly by phone, text, and email Building outbound cold-calling campaigns to homeowners Recommending and setting up the right CRM, dialing system, and follow-up process Importing and managing homeowner data and phone-number lists Re-engaging old estimates, missed calls, previous customers, and unconverted leads Tracking cost per lead, cost per booked appointment, conversion rate, and return on ad spend Reporting clearly on what is working, what is not working, and what should be changed Advertising Budget We are prepared to begin with approximately $20 to $50 per day in advertising spend. We are willing to increase the budget when the campaigns are producing measurable results and a positive return on investment. We already have several professionally created call-to-action videos and can record additional content based on your recommendations. Who We Are Looking For The ideal candidate has direct experience with several of the following: Google Ads for local service businesses Meta or Facebook lead-generation campaigns HVAC, home services, roofing, plumbing, electrical, or similar industries Outbound homeowner cold calling Appointment setting and lead follow-up CRM implementation and automation Dialers, SMS systems, call tracking, and lead-management software Local service-area targeting Landing pages and lead forms Conversion tracking and campaign optimization You should be able to recommend the tools and systems we need without waiting for us to design the entire process for you. We can provide the homeowner data and phone numbers. You must understand how to organize, contact, follow up with, and convert those prospects appropriately. What Success Looks Like Your performance will be measured by: Qualified inbound phone calls Completed HVAC appointments Cost per qualified lead Cost per booked appointment Lead-to-appointment conversion rate Technician schedule utilization Revenue generated from your campaigns Return on advertising spend We are not looking for vanity metrics such as impressions, clicks, views, or followers unless they directly contribute to booked appointments and revenue. Working Relationship This position will begin part-time, with the opportunity to grow into a larger and long-term role based on performance. We are open to an hourly arrangement, a monthly retainer, performance incentives, or a combination structure for the right person. We value ownership, communication, honesty, speed, and measurable results. To Apply Please answer the following questions: What experience do you have generating leads for HVAC companies or other local home-service businesses? What Google Ads or Meta Ads results have you produced? Please include actual numbers when possible. What CRM and dialing systems would you recommend for a small HVAC company, and why? Have you built or managed outbound homeowner cold-calling campaigns? How would you use a $20 to $50 daily advertising budget during the first 30 days? What would you need from us before beginning? How should your performance be measured? Are you personally completing the work, or will it be outsourced to another person or agency? Please begin your proposal with the words “Phone Ringing” so we know you carefully read the entire post. Generic proposals will not be considered. About Exodus Heating & Air Exodus Heating & Air is a locally owned residential HVAC company built around honest recommendations, excellent communication, quality workmanship, and serving homeowners the right way. Our brand message is: Built Different. Built to Serve.