Head of CRO & Development | Ecommerce

Head of Conversion Rate Optimisation (CRO), eCommerce **Role overview** You own the conversion side of the funnel across our client portfolio. Paid media drives the traffic. Your job is to make sure that traffic converts, and to squeeze more profit out of every session once it lands on site. You lead CRO strategy, direct a web developer, and run a continuous testing program across roughly 10 ecommerce clients. This is a strategy and execution role. You set the direction and you can get your hands dirty in the site when it's faster to just do it yourself. **What you'll own** - CRO strategy across all clients: identify where conversion breaks down, prioritise the highest-impact fixes, and build a rolling test roadmap for each account. - A/B and multivariate testing across the portfolio: hypothesis, build, launch, read results, decide, iterate. Every test tied to a clear metric and a clear decision. - Landing page direction: brief, structure, and sign off on landing pages built for specific personas, offers, and campaigns. Work closely with the paid media team so page and ad match. - Website audits: full-funnel reviews of client sites (homepage, collection, product, cart, checkout) with a prioritised action list, not just observations. - Hands-on development when needed: you can jump into the site to ship a fix or a test rather than wait in a queue. - Profit outcomes: your north star is more profit per client, not vanity conversion lifts. You understand AOV, contribution margin, and how CRO moves the commercial number. **Who you'll work with** - A web developer reports to you. You assign tasks, set priorities, and direct their work. - The paid media and creative teams, so landing pages and site experience align with the ads driving traffic. - Clients directly on occasion, to present findings, walk through test results, or align on direction. You need to be comfortable and credible in front of a client. **What success looks like** - A live, prioritised CRO roadmap running for every client. - A steady cadence of tests shipped, read, and actioned, with wins rolled out and losers killed fast. - Measurable lift in the metrics that matter commercially: conversion rate, AOV, revenue per session, and ultimately client profit. - Landing pages that convert and hold up under scaling spend. **What we're looking for** - Proven CRO experience in ecommerce, ideally across multiple brands or an agency environment. - Strong grasp of testing methodology: how to form a hypothesis, size a test, avoid false reads, and know when a result is real. - Enough technical ability to audit a site and jump into development (HTML, CSS, JS, and comfort inside Shopify and page builders such as Replo). - Commercial literacy: you think in profit and margin, not just conversion percentage. - Ability to lead: direct a developer, own a roadmap, and communicate clearly with clients. - Desirable: experience using AI to build faster systems and speed up CRO work, from audits and test builds to landing page production. **The setup** - Freedom to work your own hours. We care about deliverables and outcomes, not clock-watching. Hit the roadmap and the results, and how you structure your week is yours. - Autonomy to run your function and make calls, with the support of the wider team. **Compensation** - $1,500 - $2,000 per month depending on hours worked. - Salary is negotiable for the right person, and the role can be full time. - We offer performance bonuses and would prefer someone working on retainer.