High Performance Meta Ads Media Buyer — Setup & Test-Day Execution (DTC Fashion)

We're a Dutch direct-to-consumer fashion e-commerce brand (selling in NL and BE) that tests new products fast. The strategy, the campaign structure and the exact kill-metrics are all ours and fully documented. We walk you through the entire playbook. We need a sharp, reliable executor to build our test campaigns correctly, launch them, and watch them like a hawk in the critical morning window to cut what isn't working. This is execution, not strategy. We tell you exactly what to do, you do it flawlessly. What you'll do: Build Meta (Facebook/Instagram) test campaigns exactly to our structure (CBO setup): objective, audience, placements, budget, settings. Load the creatives we provide (shared Drive folder) into the right ad sets and ads. Assemble the ad copy from our fixed copy formats and add it to each ad. QA every launch before it goes live: pixel/tracking, links, naming, budgets, and that every ad is approved and running. On test day, monitor the campaigns live during the first hours after launch and kill the ad sets and ads that miss our thresholds, following our exact kill-rules. Send a short end-of-the-day report: what you killed, what's still live, and why. Critical: availability Our test campaigns show whether they can work within the first hours after launch. You must be available and actively monitoring from 06:00 to roughly 12:00 Amsterdam time (CET/CEST) on test days. This window is non-negotiable, it is the core of the role. What we're looking for Hands-on Meta Ads Manager experience (you've built and launched campaigns yourself). You follow a precise playbook exactly, no improvising. Reliability and attention to detail matter more here than strategic flair. You read metrics fluently (CTR, CPC, CPM, hook rate/thumbstop, ROAS, CPA) so you can apply our kill-rules correctly and fast. Rock-solid available in the 06:00 to 12:00 Amsterdam window on test days, and responsive throughout. DTC/ecommerce experience (fashion or swimwear a plus). Nice to have Familiarity with structured creative testing. Dutch or EU market familiarity (Dutch is a plus, not required). Comfortable with a Google Drive, Slack and spreadsheet workflow. How it works Part-time, ongoing. The work centers on launch and test mornings. We provide everything: the full build, the strategy, the creatives, the copy formats and the exact kill-metrics. You execute our playbook precisely. We start with a small paid test task so we both know it's a fit. To apply Start your proposal with THUMBSTOP so we know you read this. Confirm you can reliably work and monitor from 06:00 to 12:00 Amsterdam time on test days, and tell us your timezone. In 2-3 sentences: which metrics tell you in the first hours whether a test ad is worth keeping or killing? (We have our own rules, we just want to see you understand the signals.)