Hiring: Direct Response Direct Mail Marketing Strategist (Health & Wellness)

# Hiring: Direct Response Direct Mail Marketing Strategist (Health & Wellness) We're looking for an experienced direct response direct mail strategist to own and lead our direct mail acquisition strategy for a growing physician-guided weight loss and longevity brand. This is **not** a graphic design or print production role. We're looking for someone who can develop the complete strategy, creative direction, messaging, testing plan, and execution for a direct mail campaign designed to acquire new customers. ### About Our Business We offer physician-guided health optimization programs, including: * GLP-1 weight loss * NAD+ * Longevity therapies * Healthy aging programs * Nutrition and lifestyle education Our primary audience is adults between 35 and 65 years old. ### Your Responsibilities You'll take ownership of the entire direct mail initiative, including: * Evaluating whether direct mail is a viable customer acquisition channel for our business. * Developing the overall direct mail strategy. * Identifying the best target audiences and mailing lists. * Recommending the ideal mail format (postcard, letter package, self-mailer, dimensional mail, etc.). * Developing the creative strategy and campaign concept. * Writing or directing the copy and messaging. * Directing the design and creative assets. * Creating compelling offers and calls to action. * Recommending landing pages, QR code strategy, quizzes, or other conversion paths. * Coordinating with designers, printers, and mailing vendors as needed. * Launching a measurable test campaign. * Analyzing campaign performance and recommending optimization or scale. Our goal is to start with a data-driven pilot campaign and expand only if the numbers support it. ### We'd Love to Hear About 1. Why you're a great fit for this project. 2. Examples of direct mail campaigns you've managed that generated measurable customer acquisition. 3. Your experience with health, wellness, telehealth, medical, subscription, or direct-to-consumer brands. 4. How you would evaluate whether direct mail is likely to work for our business. 5. How you approach creative strategy, messaging, offers, and testing. 6. Which parts of the process you personally handle versus managing through outside vendors. 7. Your hourly or project rate. We're looking for someone who can own this channel from strategy through execution and optimization, with the potential to become a long-term partner as we scale.