In House Remote

Job Title: Marketing & Content Manager (Remote – Canada, EST) Company: Surethik Location: Remote (Candidates must be based in Canada and work on EST hours)Job Type: Full-time (Minimum 30 hours per week) Job Overview: We are seeking a highly organized, deeply collaborative, and fiercely hands-on Marketing & Content Manager to lead our day-to-day operations in a 100% remote capacity. As a fast-growing Direct-to-Consumer (D2C) hair care brand, Surethik needs an execution-focused professional who will serve as the central point person for all marketing efforts. This is not a purely strategic oversight role; you will actively dive into the trenches daily—driving creator outreach, handling full-scale asset editing, optimizing our web presence, and keeping a pulse on the performance of all digital channels.Key Responsibilities: Marketing Leadership, Strategy & Performance TrackingCentral Point Person: Act as the primary point person for all company marketing efforts, maintaining an eagle-eye view of all ongoing campaigns and initiatives.Omnichannel Performance Overview: Continuously review, analyze, and report on the performance metrics across all digital channels (paid ads, website, organic social, e-marketing) to guide optimization.Paid Media & Social Agency Collaboration: Coordinate daily with our Paid Media and Social Media agencies to align creative strategies with campaign goals and deliver necessary assets.Weekly E-Marketing Syncs: Meet weekly with the internal e-marketing team to review, refine, and provide final approval on all email, SMS, and digital content deployments.UGC Pipeline & Video/Photo Editing (Hands-on Execution)Proactive UGC Outreach: Source, pitch, and recruit beauty and hair care creators daily for organic and paid-ad UGC collaborations.End-to-End Asset Editing: Take full, hands-on ownership of editing and refining all UGC video and photo assets to produce high-converting content used across Paid Ads, our Website, and Social Channels.Creator Management: Review, process, and assign incoming UGC requests while managing communication, content briefs, and product shipments.Web Optimization & ExperienceWebsite CRO Improvements: Collaborate with developers and designers to execute Conversion Rate Optimization (CRO) strategies, improving website user experience, product page layouts, and online checkout flows.Customer Service Oversight: Monitor and review online customer service channels, comments, and inquiries to identify common pain points and maintain brand voice consistency. QualificationsExperience: Minimum 5+ years of professional digital marketing experience, with a proven track record managing or coordinating external agencies (Paid Media/Social Media) within a D2C ecommerce ecosystem.Hours & Availability: Fully committed to a minimum schedule of 30 hours per week, working standard business hours Monday to Friday in the Eastern Time Zone (EST).Location Requirement: Must be legally authorized to work in Canada.Hands-on Mindset: A proactive doer who thrives on execution and is energized by building pipelines, writing copy, and editing videos daily.Technical Editing Mastery: Highly proficient in video and photo editing, with a portfolio showcasing high-converting UGC edits tailored specifically for paid performance ads and organic social channels.Analytical Skillset: Strong capability to pull data and conduct high-level overviews of digital marketing channel performance.Tools & Platforms: Proficiency with a variety of editing software (e.g., Adobe Creative Suite, Canva, or CapCut). Strong familiarity with Shopify, Klaviyo, Meta/TikTok ad managers, and project coordination tools (e.g., Slack, Monday.com, Asana, or Trello).Benefits Competitive salary based on experience (paid in CAD).100% remote work flexibility.Generous employee discount on all hair care products.Paid time off and Canadian statutory holidays.