HubSpot Lead Generation & Qualification Specialist (BDR)

HubSpot Lead Generation & Qualification Specialist (BDR) What we're looking for We're a custom software firm and HubSpot Solutions Partner looking for an outbound lead-generation specialist who knows the HubSpot ecosystem and can identify and qualify companies that need the HubSpot work we do. This isn't generic list-building. We want someone who understands HubSpot well enough to spot a good-fit prospect — a company underusing the platform, one stuck on a legacy or competitor CRM that should migrate, or one that needs custom integration work that HubSpot can't do out of the box — and start a real conversation that leads to a qualified meeting for our team. The work Research and build targeted prospect lists that fit our HubSpot ideal customer profile. Run outbound outreach (cold email, LinkedIn, calls) with messaging tailored to HubSpot-specific pain points. Have initial qualifying conversations: what's their current stack, what's broken, what's the trigger to act? Recognize which of our HubSpot offerings fits the prospect (see below) and qualify accordingly. Book qualified meetings and hand our team a clean, well-documented context. Track everything in HubSpot (we run on it, too). Work toward clear weekly/monthly qualified-meeting targets. The HubSpot work we want you to generate leads for Understanding these helps you qualify — you're looking for companies that map to one or more of these: HubSpot health checks & optimization — companies already on HubSpot who aren't getting full value and could use an expert review. Managed services / ongoing retainer — companies that want a partner to run and continuously improve their HubSpot. Migrations — companies on Salesforce, Pardot, Marketo, Zoho, or similar who are candidates to move onto HubSpot. Custom integrations & development — this is a real differentiator for us. We build custom integrations that connect HubSpot to other systems (ERPs, custom databases, portals, third-party apps) and provide custom platform development that goes beyond standard HubSpot configuration. Companies with a "we need HubSpot to talk to X" problem are ideal. RevOps strategy & enablement — companies scaling revenue operations who need help making HubSpot actually run their process. You're a fit if you Have hands-on HubSpot knowledge — you know the Hubs and tiers and can tell when a company is underusing or outgrowing their setup. Have a track record of outbound lead generation and appointment setting with real, qualified meeting results. Can speak credibly about HubSpot and, ideally, understand when a need is a custom-integration or custom-development opportunity rather than a standard config. Are comfortable with sales tools (LinkedIn Sales Navigator, Apollo, Instantly, or similar). Write strong outbound copy and can hold a qualifying conversation. Work independently against clear targets. Nice to have HubSpot certifications (Inbound, Sales/Marketing Software). Experience prospecting for a HubSpot Solutions Partner or agency. Familiarity with the migration pitch (moving off Pardot/Salesforce/Marketo). Any exposure to selling technical/custom-integration services.