HubSpot Website Build for Sports Nonprofit

USTA North Carolina is seeking an experienced freelance web developer with deep expertise in HubSpot CMS to lead the technical redevelopment of our digital presence. This project involves translating a newly established website strategy into a modern, mobile-first, and user-centric experience. The ideal partner will provide both technical development execution and strategic, platform-specific recommendations to optimize program discoverability, user pathways, and audience engagement, while leveraging USTA North Carolina's existing brand standards, visual identity, and website strategy. Scope of Project & Deliverables The selected contractor will serve as both a technical implementation partner and HubSpot CMS subject matter expert, collaborating with USTA NC's marketing team to refine, develop, test, and launch a consolidated website while recommending platform best practices throughout the project. 1.) Architecture, Navigation, & UX Execution • Audience Pathways: Build a streamlined site architecture with intuitive navigation tailored to specific audience pathways (New Players, Competitive Players, Social Players, Parents, Coaches, Providers, Volunteers, Officials, etc.) • Conversion Optimization: Implement clear, responsive user journeys and conversion-focused calls-to-action (CTAs) that drive program participation, including configuring and testing lead capture forms and integrations between the website and HubSpot CRM where appropriate 2.) Technical Development & Customizations • Theme Architecture: Customize, extend, and optimize the CLEAN Pro theme environment • Component Creation: Develop robust, reusable custom HubSpot modules and flexible page templates for the internal marketing team to manage post-launch • Responsive Design: Ensure mobile-first responsiveness and cross-browser performance 3.) Multi-Site Content Migration & Optimization • Consolidation Support: Assist in the technical migration, restructuring, and URL redirect planning of three legacy websites: nctennis.com, nctennisfoundation.com, and trytennis.net • Technical Standards: Optimize all page templates for technical SEO, AEO, performance scaling, and WCAG accessibility compliance 4.) Documentation & Knowledge Transfer • Training Documentation: Develop clear documentation and user guides covering page creation, module usage, common content management tasks, and website maintenance for internal staff • Knowledge Transfer: Conduct one or more training sessions with the USTA NC marketing team to ensure staff can confidently manage and maintain the website after launch 5.) Deployment & QA • Testing: Lead cross-device QA testing, bug remediation, and pre-launch technical checklists • Collaboration: Partner closely with the USTA NC marketing team through regular progress updates, design reviews, technical consultations, launch coordination, and post-launch knowledge transfer Qualifications Required • HubSpot Expertise: Proven portfolio of custom website development exclusively within HubSpot CMS • Theme Ecosystems: Direct experience modifying and extending the CLEAN Pro theme or equivalent modular frameworks • Migration Experience: Demonstrated success managing multi-domain content migrations • Standards Compliance: Deep understanding of responsive design, technical SEO, and accessibility (WCAG) guidelines Preferred • Experience working with sports organizations, nonprofits, or membership-based associations • Familiarity with the broader HubSpot ecosystem (CRM segmentation, smart content, workflows, and marketing automation) • Experience creating technical documentation, training materials, or conducting client handoff sessions for CMS implementations Application Requirements Please submit the following for consideration: 1.) Links to 3-5 live HubSpot CMS sites you developed (please note if you utilized CLEAN Pro or HubDB on these projects) 2.) A brief summary of a past multi-site consolidation or nonprofit/membership project you executed 3.) Your current availability and estimated project timeline capacity