Hungarian B2B Marketing Manager — Healthcare (Remote, Part-Time)
Worldwide
About Bordova International Bordova International is a US-based medical workwear and PPE brand. We design and manufacture premium scrubs, lab coats, and protective apparel for healthcare professionals. We are expanding into Hungary as our first commercial European market, with the goal of securing vendor agreements with Hungarian hospitals, pharmacy chains, and medical distributors. We are hiring a part-time Hungarian B2B Marketing Manager to build our brand presence with corporate buyers in Hungary and create the conditions for vendor deals. This is a marketing role focused on demand generation, not a sales role. Your job is to make sure that when our COO or distributor partners approach Hungarian buyers, those buyers already know who Bordova is. What you will do You will own Bordova's Hungarian B2B marketing function end-to-end, reporting directly to our COO. Build and maintain a target account list of 50 to 100 Hungarian corporate buyers (hospital procurement directors, pharmacy chain category managers, distributor heads) Launch and manage Bordova's Hungarian LinkedIn company page with B2B-credible content posted 2 to 3 times per week Run LinkedIn Ads and Google Ads campaigns targeting our named account list, with monthly budget management and performance reporting Write Hungarian-language landing pages, one-pagers, case studies, and partnership decks Build email nurture sequences for buyers who engage with our content Identify and pursue Hungarian healthcare trade press opportunities (Medical Online, EgészségKalauz, procurement publications) Manage our CRM (HubSpot or similar) to track engagement signals from target accounts Hand warmed-up accounts to our COO with context and recommended next steps Required skills Native or fully fluent Hungarian, plus fluent English (C1 or better) for working with the US team 3 to 5 years of B2B marketing experience, ideally in healthcare, pharma, medical devices, or industrial sales Proven track record running LinkedIn Ads and Google Ads campaigns with budget management and reporting Strong B2B copywriting in Hungarian (must be persuasive, not just translated from English) Experience with marketing automation tools (HubSpot, Mailchimp, ActiveCampaign, or similar) Familiarity with the Hungarian healthcare buyer landscape, or willingness to ramp up quickly Strong plus Hungarian healthcare trade press relationships Experience running account-based marketing (ABM) campaigns Light design skills in Canva for collateral and decks LinkedIn Sales Navigator power user Knowledge of Hungarian public procurement (közbeszerzés) basics Additional languages (German for Austrian-owned distributors, Slovak, Romanian) Compensation and commitment USD $2,000 to $2,500 per month flat retainer for 20 to 25 hours per week Performance bonus opportunities tied to KPIs (qualified meetings created for our team, target account engagement, content reach) Long-term ongoing engagement, not a one-off project 3-month trial period, then conversion to indefinite engagement based on results How we work You report to the COO with weekly check-ins (30 minutes) on Tuesdays at 3pm CET Monthly performance report covering campaigns run, target accounts engaged, content metrics, and qualified meetings created Async communication via Slack and email for day-to-day We expect 2 to 3 hours of US business hours overlap per week for live coordination You have full ownership of your function within agreed strategy and budget; you do not need to ask permission for routine campaign decisions How to apply Please include the following in your proposal: A link to your LinkedIn profile One example of a B2B marketing campaign you have run, with concrete results (e.g., target accounts engaged, qualified meetings created, click-through rates) A 2 to 3 sentence note in Hungarian explaining why you are a good fit (this confirms language fluency) Your hourly or monthly rate expectation Earliest start date One question you would ask us in your first week to do your job better Applications without a Hungarian writing sample will not be considered. Process Application window: 2 weeks First-round 20-minute video interview with finalists Paid 2-week trial project ($400) before committing to ongoing retainer Retainer engagement begins immediately after successful trial
- More than 30 hrs/weekHourly
- 6+ monthsDuration
- IntermediateExperience Level
$20.00
-
$30.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:Less than 5
- Last viewed by client:4 weeks ago
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- Serbia8:55 PM
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by