Industry Intelligence & Market Mapping Analyst

Industry Intelligence & Market Mapping Analyst Trade Distribution | Australia, USA & UK Genieum is a startup digital trade credit infrastructure provider. We are seeking one or more highly capable Industry Intelligence Researchers to support the development of a new B2B trade credit infrastructure platform. This is not a generic market research project. The objective is to identify, analyse and prioritise industry segments most likely to support early customer adoption and long-term market expansion. The research will directly support: • marketing strategy; • sales strategy; • partner acquisition; • investor presentations; • insurer discussions; • funder discussions; • portfolio construction and risk management. The project will initially focus on Trade Distribution businesses and adjacent sectors. Examples include: • Electrical Distribution • Plumbing & HVAC Distribution • Industrial Supply Distribution • Packaging Distribution • Office Products Distribution • Foodservice Distribution • Medical Distribution • Auto Parts Distribution Project Structure This project will be delivered in phases. Phase 1 – Researcher Selection We expect to engage two researchers initially. Each researcher will be allocated: • one common industry segment; and • one different industry segment. The objective is to compare: • quality of research; • commercial insight; • speed; • attention to detail; • ability to follow the framework. Following completion of Phase 1, we expect to continue with the strongest researcher. Phase 2 – Segment Prioritisation The successful researcher will complete approximately two industry segments per week. Following every two segments there will typically be: • a review period; • refinement of the template; • refinement of the scoring methodology; • clarification of research priorities. The project will then continue with the next group of segments. Target outcome is to complete and rank the priority segments before the end of July 2026. Deliverables The successful researcher will complete a standardised Industry Intelligence Template provided by Genieum. The objective is to create a practical commercial intelligence database rather than a traditional academic research report. For each industry segment the researcher will identify: • market size; • growth outlook; • industry structure; • major enterprise participants; • challenger and independent competitors; • customer profiles; • trade credit characteristics; • payment terms; • DSO and working capital characteristics; • financing behaviour; • industry trends; • geographic clusters; • industry associations; • conferences and trade publications; • technology and ERP adoption; • potential sales and marketing insights. The researcher will be responsible for gathering evidence and completing the template. Strategic scoring and prioritisation will be undertaken by Genieum management. Required Skills • Industry Research • Commercial Research • Competitive Analysis • Market Intelligence • Sales Intelligence • B2B Research • Business Analysis • Excel / Google Sheets Highly Regarded • Distribution industries • Financial services • Trade finance • Supply chain finance • Commercial due diligence • Market mapping • Industry databases and subscription research platforms Research Resources Please indicate: • what research databases and subscriptions you currently have access to; • whether you use LinkedIn Sales Navigator, Apollo, ZoomInfo, IBISWorld, Statista, Dun & Bradstreet, PitchBook or similar tools; • whether additional subscriptions would be required. Important We are looking for researchers who can convert large volumes of information into actionable commercial intelligence. The successful candidate should be comfortable working with evolving frameworks and participating in an iterative process where the template and research priorities improve over time.