Instagram Organic Growth Strategist & Content Creator

READ THIS JOB POST CAREFULLY BEFORE YOU APPLY!!! Faceless Women’s Self-Investment Brand | 30-Day Soft Launch I am seeking a creative, action-oriented Instagram strategist and content creator to support the soft launch of The House of Klass and its first product, Empire Builder. The House of Klass is a women-centered self-investment brand. Empire Builder is its first tangible product, but the brand is broader than entrepreneurship and should never be reduced to one workbook. The brand name must always be written as The House of Klass, including the word “The.” Please read the complete attached briefing before submitting a proposal. Your response proposal must reflect: * the specific brand direction, audience, and project requirements outlined in the briefing; and * the soft-launch goals outlined in this job post. All responses must be written in your OWN words and demonstrate your personal understanding of the project. Do not copy, mirror, closely paraphrase, or recite the briefing back to me. Repeating my wording does not demonstrate comprehension. I am evaluating whether you understand the brand well enough to apply your own expertise, strategy, creativity, and professional judgment. Generic proposals, copied responses, or proposals that demonstrate the briefing was not carefully reviewed will NOT be considered. Current Social Media Stage The House of Klass began its public social media presence on July 1, 2026, and currently has little to no established following. The company itself is not new, but its public social media presence is. I am also new to managing social media for this company. I need someone who can explain recommendations clearly and who understands the realities of building an account from the ground up. I am specifically looking for someone who: * has experience working with brands that began with zero or very few followers; * understands that organic growth takes time; * remains patient without becoming passive; * consistently creates, tests, posts, engages, reports, and adjusts; * and knows how to attract a relevant, target audience rather than chasing meaningless follower counts. What I Need I am NOT looking for someone who ONLY creates basic Canva graphics after receiving step-by-step instructions. I need someone who understands social media strategy and can also implement and execute. I will provide creative direction and feedback. All content must be submitted for my approval before it is published. When revisions are needed, I will provide revision direction. At the same time, the selected professional will be trusted and encouraged to exercise their expertise, creative judgment, and professional recommendations. I should not have to: * provide every post idea; * write every caption; * develop every visual concept; * design every campaign; * repeatedly ask whether work is progressing; * initiate every update; I need someone who can study a brand, ask thoughtful questions when necessary, develop original concepts, and consistently move approved work into execution. This is a faceless brand. The founder will not be the primary content strategy or the main public face of the company so the content is extremely important. A potential female consumer or subscriber can be drawn in by the beauty of the brand and then discover substance behind it. The content must be strategic Soft-Launch Goals The completed website and broader House of Klass ecosystem will not be fully revealed until later this year or early next year. During this soft-launch period, the goals are to: * introduce the philosophy behind The House of Klass; * build an intentional Instagram presence among women who want to OR are already investing in themselves. * establish awareness, trust, and meaningful connection with the intended female audience; * encourage women to subscribe and remain connected as the broader brand is fully revealed after the soft launch; * promote Empire Builder as the first tangible product from The House of Klass; * direct interested buyers to the Empire Builder listings on Etsy and Amazon; * use clear calls to action that encourage subscriptions, product exploration, and purchases; Content and Production Expectations The selected professional should be able to develop and implement content through: * curated posts; * carousels; * Reels and short-form videos; * realistic product mock-ups; * soft-luxury editorial imagery; * searchable captions, relevant keywords and hashtags; * calls to action; * thoughtful campaigns; * profile optimization; * organic audience engagement and strategic community interaction. Canva may be used where appropriate. However, the finished content should not look like a collection of basic, repetitive, or generic Canva templates. Empire Builder Content Direction Empire Builder is a guided business workbook presented in a journal-and-planner format for women in the early stages of entrepreneurship. Empire Builder content should explore concepts such as: * A woman with business ideas but no organized system for developing them. * The difference between impulsively starting a business and beginning from a more structured and informed foundation. * Entrepreneurship as a form of self-investment. * Investing in an idea, talent, skill, service, income possibility, and future legacy. * Taking a business idea seriously enough to organize it, evaluate it, and begin addressing important business fundamentals. * Building a business alongside traditional employment or other responsibilities such as motherhood. * Moving from ideas or over analysis to action. * Using Empire Builder as a tangible tool during the early stages of entrepreneurship. * Showing the official cover, actual interior pages, realistic product mock-ups, and the experience of using the workbook. * Encouraging interested viewers to visit Etsy or Amazon and purchase Empire Builder. Empire Builder should connect naturally to the broader philosophy: Entrepreneurship is one form of self-investment. The product provides the structure, organization, and tangible tool. The woman’s decisions, effort, application, and consistency determine what she builds with it. The House of Klass Content Direction The House of Klass content should build interest in the broader philosophy of women investing in themselves. Women are often overextended by the professional, financial, caregiving, relational, domestic, and emotional responsibilities they carry daily. Their own restoration, development, ideas, and long-term goals may receive less attention. Content may explore concepts such as: * What it looks like for a woman to invest in her peace, skills, standards, finances, environment, and future. * How women may become depleted when they continually carry responsibilities without adequate restoration or self care. * The difference between temporary replenishment and meaningful internal transformation. * How conditioning, expectations, habits, or long-standing patterns can affect how a woman values and invests in herself. Credible statistics may be used to highlight the weight women’s caregiving responsibilities without self investment, financial disparities especially from traditional or 9-5 employment, and related topics. Any statistics used must come from reputable sources and be accurately represented. Candidate Requirements Please do not apply unless you can demonstrate: * Experience with Instagram organic growth. * Experience supporting accounts that began with zero or very few followers. * Strong content-creation skills, not only graphic-design ability. * Creativity and the ability to think beyond generic templates and common trends. * An action-oriented work style. * Initiative and consistent follow-through. * Clear, proactive, and dependable communication. * Professionalism, transparency, and honesty. * The ability to distinguish between a parent brand and an individual product. * Experience creating realistic product mock-ups. * Experience creating Reels or other short-form videos. * The ability to develop original content concepts independently. * The ability to submit work for approval, make revisions, and post consistently. * An understanding of profile optimization, searchable captions, keywords, hashtags, audience engagement, community outreach, and platform-specific content. * The ability to review performance and recommend adjustments based on what is or is not working. Please do NOT apply if you need the client to “hold your hand” throughout the process. Please also do NOT apply if the proposed budget does not support the level of work you are prepared to provide. This saves both of us time. Budget and Weekly Milestones The budget is $200 FIXED for the initial 30-day engagement. The project will be divided into four milestones: * Milestone 1, Days 1–7: $50 * Milestone 2, Days 8–14: $50 * Milestone 3, Days 15–21: $50 * Milestone 4, Days 22–30: $50 Each milestone will be released after the agreed work for that period has been: 1. completed; 2. submitted; 3. reviewed; 4. and revised when necessary. The full $200 will NOT be released upfront. The budget will NOT increase during the initial 30-day period. I prefer a focused amount of thoughtful, polished content over a high volume of rushed, repetitive, or generic work. If the working relationship continues beyond the first month, the budget may be reviewed monthly based on: * content quality; * execution; * consistency; * communication; * audience response; * performance during the previous month; * and the evolving needs of the brand. Continued work or a future budget increase is NOT guaranteed.