Instagram Social Media Manager (Personal Brand)

We are looking for an experienced Instagram Social Media Manager to help grow our personal brand and generate qualified leads for our online education business. This is a long-term role for someone who understands content strategy, audience growth, and Instagram marketing—not just posting content. Responsibilities * Create a monthly Instagram content strategy. * Plan and manage a content calendar. * Publish Reels, Carousels, Stories, and Posts. * Repurpose webinar videos and long-form content into engaging Reels. * Write compelling captions, hooks, and CTAs. * Suggest trending content ideas that fit our brand. * Manage comments and DMs when required. * Work with our designer and video editor to create high-quality content. * Monitor analytics and recommend improvements. * Stay up to date with Instagram trends and algorithm changes. Requirements * Proven experience growing Instagram accounts. * Strong understanding of Instagram Reels and the algorithm. * Experience with personal brands, coaching, education, or content creators. * Excellent English communication skills. * Ability to plan content around launches, webinars, and campaigns. * Experience with Meta Business Suite and Instagram Insights. Bonus Skills * Basic video editing (CapCut or similar). * Canva experience. * AI tools for content creation. * Knowledge of Meta Ads. * Experience with webinar marketing. Deliverables * Monthly content strategy. * Monthly content calendar. * Daily posting schedule. * Weekly performance report. * Monthly growth recommendations. * Continuous ideas for improving engagement and reach. To Apply Please include: 1. Instagram accounts you currently manage or have managed. 2. Your biggest Instagram growth success (followers, reach, engagement, or leads). 3. 3–5 Instagram Reels you’ve worked on. 4. Your approach to growing a personal brand organically. 5. Your favorite Instagram accounts and why. 6. The tools you use for planning, analytics, and content management. We’re looking for someone who can think strategically, bring fresh ideas, and help build a strong Instagram presence that drives engagement, webinar registrations, and business growth.