Instagram/Tik Tok Ads Specialist needed, Ad Creatives & Optimisation for Commercial Cleaning Company

Meta & TikTok Ads Specialist (Commercial Cleaning Lead Generation) We're looking for an experienced **Meta (Instagram/Facebook) and TikTok Ads Specialist** to help us generate high-quality commercial cleaning leads across Ireland. This isn't just a media buying role. We want someone who can take ownership of our paid advertising strategy from start to finish. ### Your Responsibilities * Develop a paid advertising strategy to generate commercial cleaning leads. * Research competitors and identify new campaign ideas. * Create compelling ad concepts and hooks. * Write scripts for talking-head videos and ad creatives. * Advise on what content needs to be filmed. * Launch and manage campaigns across Meta and TikTok. * Build lead generation funnels. * Set up and manage retargeting campaigns. * Optimise campaigns to improve cost per lead and conversion rates. * Continuously test new creatives, copy and audiences. * Scale winning campaigns. ### What We're Looking For * Proven experience running successful Meta and TikTok ad campaigns. * Experience generating leads for local service businesses or B2B businesses. * Strong understanding of audience targeting, retargeting and campaign optimisation. * Ability to create compelling ad concepts, not just launch campaigns. * Someone who thinks strategically and brings new ideas rather than waiting for instructions. * Excellent communication skills. ### About Us We are First Class Clean, one of Ireland's fastest-growing commercial cleaning companies. We work with offices, schools, childcare facilities, medical centres, restaurants and commercial premises across multiple counties. We're looking for a long-term partner who can help us build a scalable paid advertising system that consistently generates qualified commercial cleaning enquiries. ### To Apply Please include: * Examples of Meta and/or TikTok campaigns you've managed. * Results you've achieved (cost per lead, ROAS, conversions, etc.). * Industries you've worked with. * A brief explanation of how you would approach generating commercial cleaning leads through paid advertising.