Launch Manager / Producer for Kajabi courses about technical AI topics

We’re RAG Pack (ragpack.ai) — a group of five AI educators/creators: Jay Alammar, Maarten Grootendorst, Josh Starmer, Luis Serrano, and Chris McCormick. We teach technical AI topics in a way people actually enjoy. Our first live course, an introduction to Reinforcement Learning, brought in about 250 students and roughly $100k in revenue. The course price ranged from $750–$1,500, and the launch was driven largely by our existing audiences, email list, and a big webinar. Now we want to run it again — and, ideally, build toward running a course every quarter. The problem: we are great at teaching, explaining, and creating the course material. We are less great at keeping the launch machine moving. Last time, we had someone helping us as a launch manager / producer. She helped build out the Kajabi site, kept the launch organized, and made sure the webinar actually happened. That role was hugely valuable, and we’re looking for someone to help us in that same spirit for the next launch. We’re not looking for a generic VA. We’re looking for someone who can bring order, momentum, taste, and follow-through. ## What we need help with We need someone who can help us: * Build a realistic launch calendar and keep us moving through it * Re-engage and nurture our email list of about 5,000 people * Help us think through the marketing strategy for the second launch * Coordinate the webinar / launch event * Help with launch emails and promotional copy, in collaboration with us * Review and update the Kajabi funnel * Run weekly launch/project check-ins * Notice what is stuck, unclear, or missing — and help unstick it * Be gently bossy when needed The first launch leaned heavily on social media. That worked well, but we’re not sure the same playbook will work again on its own. We’re open to experimenting with paid ads or other channels, and we’re willing to invest from the proceeds of the first launch if there’s a thoughtful plan. The course material is technical, so we don’t expect you to write everything from scratch. But we would love someone who can co-write with us, shape the messaging, and help turn our raw expertise into emails and launch assets that feel clear, human, and compelling. ## Compensation We’re open to a fixed-price project with milestones, plus a performance bonus tied to course revenue. For our previous launch, the launch manager received 10% of gross course revenue, and that felt appropriate. We’re open to using that as a starting point, structured through Upwork in a way that works for both sides. There is also potential for ongoing work. Our goal is not just to run this launch, but to build a repeatable launch rhythm for future RAG Pack courses. ## To apply Please send a short note with: * A launch, course, webinar, or creator-led project you’ve helped run * The kind of role you played * How you would think about helping us relaunch a course that already did about $100k the first time No need for a giant proposal. We mostly want to get a feel for whether you’ve done this kind of thing before and whether you’d be a good fit for a small, high-trust, high-output creator team.