Lead Generation & Cold Outreach VA — Trial Project (Ongoing Potential)

Job Description We run two live US-based AI software products and are looking for a lead generation and outreach specialist to help build qualified prospect lists and run personalized outreach. This starts as a small paid trial (5–10 hours). If the work is strong, there is ongoing, growing work available. The two products: 1. RenterAI (renterai.app) — AI property management software for independent landlords in the US. Target audience: individual landlords and small property managers who own or manage a handful of rental units. 2. Tinkrr AI (tinkrr.app) — a tool that turns a video into a full social media content kit. Target audience: content creators, small agencies, and social media managers. What we need from you (trial scope): • Pick ONE of the two products to start with (we’ll suggest RenterAI unless you have a strong reason otherwise). • Build a qualified lead list of 30–50 prospects matching the target profile, with name, role, company/handle, contact method, and a note on why they fit. • Draft a short, personalized outreach message template we approve before anything goes out. • Send outreach to the approved list and log every contact and response in a shared Google Sheet. • Report back: what you did, what responded, and what you’d change. What matters to us: • Quality of list over quantity. 30 genuinely well-matched prospects beat 200 scraped emails. • Real personalization. We don’t want spray-and-pray. Messages should read like a human wrote them to a specific person. • Clean tracking. If it isn’t logged, it didn’t happen. • Good written English. You’ll be representing our products to strangers in writing. Tools: You should be comfortable with LinkedIn, basic prospecting/list-building, Google Sheets, and email or DM outreach. Familiarity with any CRM is a plus. Not in scope: No engineering, no product work, no ad management. This is prospecting and outreach only. Engagement • Trial: 5–10 hours, paid at your hourly rate. • We are engaging a few providers in parallel for this trial and will continue with whoever delivers the best results. • Ongoing potential: strong performers get more hours and a second product added to scope. • Payment through Upwork. Screening Questions 1. Which of the two products would you start with, and in one or two sentences, how would you find the first 30 qualified prospects for it? 2. Briefly describe one B2B lead-gen or outreach project you’ve done. What was the target, what did you do, and what was the result? 3. To confirm you read this post, start your proposal with the word “Signal”.