Lead Generation & Google Ads Specialist for High-End Exterior Construction Company (Ongoing)

Lead Generation & Digital Marketing Manager for High-End Exterior Construction Company We are an established exterior construction company serving the Greater Philadelphia and South Jersey markets. We specialize in high-value residential exterior renovations, including stucco remediation, James Hardie siding, replacement windows, stone veneer, and complete building envelope restoration. We are looking for a long-term marketing partner who can take ownership of our lead generation strategy and help us consistently generate qualified homeowner leads. While Google Ads will be a primary focus, we are looking for someone who understands the complete customer acquisition process and is proactive about improving our marketing performance over time. Our goal is simple: generate qualified homeowner leads that result in estimate appointments and profitable projects. We are not interested in vanity metrics such as impressions or clicks unless they translate into real business. Responsibilities * Build, manage, and continuously optimize Google Ads campaigns. * Set up and manage Google Analytics 4 (GA4). * Configure and maintain Google Tag Manager (GTM). * Implement complete conversion tracking. * Set up and manage phone call tracking (CallRail or similar). * Track website form submissions and all lead sources. * Continuously optimize campaigns based on lead quality and return on investment. * Provide easy-to-understand monthly reports with actionable recommendations. * Recommend improvements to our website and landing pages that will increase lead generation and conversion rates. * Identify additional opportunities to generate qualified leads where appropriate. What We're Looking For The ideal candidate has experience generating leads for contractors or home service businesses such as roofing, remodeling, plumbing, HVAC, siding, windows, masonry, or similar industries. We are looking for someone who thinks strategically, communicates well, and is focused on measurable business results, not simply managing advertising campaigns. When Applying, Please Include: 1. Examples of contractor or home service businesses you currently manage or have managed. 2. Case studies or measurable results you have achieved. 3. Your recommended strategy for managing approximately a $1,500 monthly Google Ads budget. 4. How you would implement phone call tracking and conversion tracking. 5. What reporting we should expect each month. 6. How often you review and optimize campaigns. 7. Why you believe you would be a good fit for our company. Our Goal We're looking for someone who will become our long-term outsourced marketing partner, not just someone to manage ads. We value transparency, accountability, proactive communication, and measurable business results. If you're passionate about helping service-based businesses grow through effective lead generation, we'd love to hear from you. **To confirm you've read this posting, please begin your proposal with the words "ACC Growth."** https://advancedcc.net