Lead Generation Specialist for Custom Software, AI & Web Development (USA Market)

Posted 2 days ago

Worldwide

Summary

We are looking for an experienced B2B Lead Generation & Appointment Setting Specialist to help us generate qualified meetings in the United States for our software development company. We provide: Custom Software Development AI & Generative AI Solutions Custom Web Development Mobile App Development SaaS Development ERP/CRM Development & Integrations Cloud & Digital Transformation Services Our target clients are SMBs and Mid-Market companies (20–500 employees) across industries such as Manufacturing, Logistics, Construction, Healthcare, Professional Services, Retail, and SaaS. Responsibilities Research and build targeted prospect lists Find decision-makers (CEO, Founder, COO, CTO, VP Engineering, IT Director, Operations Director, etc.) Launch and manage cold email campaigns Execute LinkedIn outreach (Connection Requests, Follow-ups, Messaging) Personalize outreach messages Book qualified meetings with decision-makers Manage outreach using Apollo, LinkedIn Sales Navigator, Instantly, Smartlead, Lemlist, or similar tools Maintain CRM and outreach tracking Continuously optimize campaigns based on reply rates Required Experience We're looking for someone who has: Proven experience generating B2B leads in the USA Experience selling software development, AI, SaaS, IT services, or technology consulting Strong knowledge of cold email best practices LinkedIn outreach experience Experience with Apollo, Sales Navigator, Clay, Instantly, Smartlead, Lemlist, HubSpot, or similar tools Excellent written English Ability to identify ICPs and buying signals Experience booking meetings with decision-makers Bonus Skills AI personalization Clay automation Email deliverability Domain warm-up Copywriting CRM management Workflow automation (Zapier/Make) Knowledge of software development lifecycle Success Metrics Qualified meetings booked Positive reply rate Open & reply rates Opportunities created Sales pipeline generated To Apply Please answer the following: Describe your experience generating leads for software development or IT service companies. Which outreach tools have you used? How many qualified meetings do you typically generate per month? Share 2–3 campaigns you've managed and their results. Have you worked with AI, SaaS, or custom software companies before? What industries have you generated leads in? What was your average cold email reply rate? What was your LinkedIn connection acceptance rate? How do you personalize outreach? Please include the word "Pipeline" at the beginning of your proposal so we know you've read the full job description. Engagement Long-term opportunity Part-time initially (15–25 hours/week), with potential to become full-time Performance-based bonuses for qualified meetings and closed deals We're looking for someone who can become an extension of our sales team and help build a consistent pipeline of opportunities in the US market. If you have a proven track record in B2B lead generation for technology services, we'd love to hear from you.

  • $800.00

    Fixed-price
  • Expert
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
Learn more
Skills and Expertise
Mandatory skills
Appointment Setting
Lead Generation Content Creation
Activity on this job
  • Proposals:Less than 5
  • Last viewed by client:2 days ago
  • Interviewing:
    1
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Apr 15, 2026
  • India
    Noida2:55 AM

Explore similar jobs on Upwork

Communications
Content Writing
Tech & IT
Lead Generation
Lead Generation
Telemarketing
Sales
Cold Calling

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo