LinkedIn Ads Strategist - B2B Campaign (Targeting Investment firms - PE)

About the role We're launching one specific, tightly targeted LinkedIn campaign: reaching a defined list of people at a curated set of companies with a specific sign-up offer. Not broad brand awareness, not a general "run our LinkedIn ads" role. We know exactly who we want to reach and what we're offering them. We need someone who can set this campaign up correctly in LinkedIn Campaign Manager, get it running efficiently, and monitor it closely enough to tell us proactively what's working and what needs to change. We handle the strategy, who we're targeting, what the offer is, and the messaging. You handle getting it built right, targeting set up precisely, tracking working, budget pacing sensibly, then watching it closely and telling us what you're seeing and what you'd change, before we have to ask. What you'll do Build and launch campaigns targeting specific companies and job functions or seniority levels, using LinkedIn's Matched Audiences and company-list targeting, this is the core of the job, not broad interest-based targeting Set up and QA tracking and conversion measurement before any campaign goes live Monitor spend pacing, delivery, and performance closely, and flag proactively when something's off, delivery too slow for the budget, the audience too narrow for the format chosen, cost per result climbing, and tell us specifically why and what you'd do about it Recommend the right ad format for a given audience size and goal. Our target lists are often narrow, and not every format fits a small, high-value audience well A short weekly report: what's running, what changed, what the data shows, what you're doing next and why What we need from you Real, verifiable experience with LinkedIn Campaign Manager, specifically Matched Audiences and company-list or account-based targeting, not just general social media ads experience Understand how audience size affects format choice and delivery, and willing to tell us when a target list is too narrow for the approach we've asked for, rather than running it anyway Comfortable owning monitoring and diagnosis, tell us why, not just what, and tell us before we ask Fast, clear communicator How to apply Send 2–3 examples of LinkedIn campaigns you've run using Matched Audiences or company-list and account-based targeting specifically, with real before-and-after numbers where you're able to share them.