LinkedIn Marketing Expert for Gaming & Gambling Industry

EGARA is a specialist compliance and regulatory advisory firm serving the gambling industry. We support B2B clients across online gambling, sports betting, lotteries, land-based casinos, and related gaming services with licensing, AML/CFT frameworks, regulatory compliance, and operational procedures. We are looking for a freelance LinkedIn specialist to help strengthen our visibility, grow our professional network, and generate awareness among decision-makers in the gambling sector. Scope of Work This is a light, ongoing engagement of approximately 1–2 hours per week. Responsibilities include: • Reviewing and optimizing our LinkedIn company page and selected personal profiles. • Improving positioning, messaging, and calls-to-action that direct prospects to our website. • Drafting and scheduling short LinkedIn posts based on regulatory updates, industry developments, and content we publish. • Identifying and engaging with relevant industry audiences, including gambling operators, suppliers, platform providers, and other stakeholders. • Supporting light B2B lead generation activities through LinkedIn. • Advising on ways to increase visibility and credibility within the gambling industry. Ideal Candidate • Proven experience with LinkedIn marketing and B2B lead generation. • Strong understanding of professional content creation and LinkedIn engagement strategies. • Experience working with regulated industries is preferred. • Familiarity with the gambling, betting, gaming, fintech, compliance, legal, or regulatory sectors is an advantage. • Strong written English skills. • Ability to work independently and proactively. Deliverables Expected weekly deliverables may include: • 1–3 LinkedIn posts drafted and scheduled. • LinkedIn profile/page optimization recommendations. • Light outreach and audience-building activities. • Suggestions for improving engagement and lead generation.