LinkedIn Outbound & Content Manager (Dripify): Run Client Campaigns That Book Calls

Money Up Time Down is a marketing and content agency. We help expertise-driven firms in property, finance, and professional services (buyers agents, mortgage brokers, financial planners, accountants, property investment firms) turn LinkedIn into a predictable source of warm, qualified booked calls. We handle the strategy, the positioning, and the organic content. We are looking for a hands-on LinkedIn operator to run the engine across a portfolio of our clients and drive the one number that matters: more warm, qualified booked calls. The role in one line Own each client's LinkedIn engine. Build and run their Dripify outbound, schedule their organic content, report on performance, and optimise everything toward booked calls. This is ongoing work with room to grow as we add clients. If you like clear systems, clean data, and being measured on results, you will fit well here. What you will do Dripify campaigns (the core of the role) Build, launch, and manage Dripify campaigns across multiple client accounts: connection requests, multi-step follow-ups, and messaging cadences. Build targeted prospect lists in LinkedIn Sales Navigator using each client's best-buyer profile (industry, title, seniority, company size, geography). Write, test, and refine outbound message copy that starts real conversations and leads to booked calls. We give you the positioning and voice; you adapt and optimise. Protect account health: manage safe sending limits, warm-ups, and acceptance rates so client LinkedIn accounts stay in good standing. Run inbox triage: monitor replies daily, sort warm and interested responses, and move them toward a booked call following each client's handoff process. Organic content scheduling Schedule and publish each client's LinkedIn content on a consistent cadence. We produce the content; you own the calendar, formatting, first-line hooks, tagging, and timing. Keep a content calendar per client so nothing slips. Manage light engagement (replies, comment prompts, and any manual engagement routines we use). Reporting Report every week (or fortnight) on both sides of the engine: Organic: impressions, engagement rate, follower growth, profile views, inbound DMs. Dripify: connection acceptance rate, reply rate, positive reply rate, and meetings booked. Translate the numbers into plain English: what is working, what is not, and what you are changing next. Keep a simple, tidy report or dashboard per client (Google Sheets, Looker Studio, or our template). Optimisation (toward booked calls) Continuously test and improve targeting, first-message copy, follow-up timing, content hooks, and calls to action. A/B test outbound sequences and iterate based on reply and booking data. Treat warm, qualified booked calls as your north-star metric. Everything you do should ladder up to it. What good looks like Campaigns live and healthy across your assigned accounts, with zero account restrictions. Connection-acceptance and positive-reply rates trending up over time. Content cadence hit for every client, every week. Clear, on-time reporting the team and clients can actually use. A steady, growing flow of warm, qualified booked calls. You are a strong fit if you have Proven, hands-on experience running Dripify campaigns for real clients or businesses (or a very close equivalent such as Expandi, HeyReach, or Waalaxy). Please name the tools you have used in your application. Strong LinkedIn Sales Navigator skills for list building and precise targeting. A real understanding of LinkedIn outbound: sequencing, reply-getting copy, and account safety and sending limits. Excellent written English and B2B messaging that sounds human, not like a bot. Experience scheduling and managing organic LinkedIn content. Comfort with reporting: pulling metrics and presenting them clearly. Strong organisation and reliability. You can run several client accounts at once without dropping the ball. Reasonable overlap with, or reliable responsiveness to, Australian business hours (AEST/AEDT). [Adjust if this is not required.] Nice to have Experience marketing for property, finance, mortgage broking, financial planning, or professional services. Familiarity with CRMs and booking tools (HubSpot, Go High Level, Calendly, or similar) and clean lead handoff. Awareness of compliance-sensitive messaging in finance and property. We have guardrails; your awareness helps. Copy and hook-writing ability beyond scheduling. What we provide Positioning, brand voice, and best-buyer/ICP definitions for every client. The organic content itself, ready for you to schedule. Clear SOPs, templates, and a responsive team that answers fast. Engagement Ongoing, part-time to start at roughly [5 to 15] hours per week, growing as we add clients. Paid hourly We would like to start with a paid trial on one client to confirm fit, then expand your scope. To apply Start your proposal with the word DRIPIFY so we know you read this post. Tell us which LinkedIn automation tools you have personally run, and for how many accounts at once. Share one campaign result you are proud of (acceptance %, reply %, or meetings booked). We read every application that follows these steps. We look forward to meeting you.