LinkedIn Outreach Specialist – B2B Lead Generation & Meeting Booking (Sustainable Paper Goods Brand)

**About Us** Sweet Cheeks is a UK sustainable paper goods brand — toilet roll and tissue made from sustainably sourced sugarcane, sold to trade and business customers across hospitality, facilities management, and wholesale distribution. We're a fast-growing, founder-led company with an established Shopify B2B channel, a warm database of ~28,000 contacts, and active outreach across telephone and email. We're now looking to build out LinkedIn as a core B2B channel. Website: www.sweet-cheeks.uk **The Role** We need an experienced LinkedIn outreach specialist to grow our B2B pipeline by connecting with, engaging, and building relationships with key decision-makers — Office Managers, Procurement Managers, General Managers, Facilities Directors, and Heads of Housekeeping — across boutique hotels, hospitality groups, offices, facilities management companies, and any other businesses responsible for purchasing washroom goods and toilet roll — with the end goal of booking qualified sales meetings for our team. This is a hands-on, full-time role. You will effectively manage our LinkedIn presence day-to-day: sending connection requests, nurturing conversations, sharing relevant content, and converting warm conversations into booked calls. Success in this role means owning the full pipeline — generating sample-request conversations, following up once samples are sent, and turning that into booked meetings that convert into real business for us. **What You'll Be Doing** - Identifying and targeting relevant decision-makers on LinkedIn — including Office Managers, Procurement Managers, General Managers, Facilities Directors, and Heads of Housekeeping across boutique hotels, hospitality groups, offices, and other businesses responsible for purchasing washroom and toilet roll supplies - Sending personalised connection requests and follow-up sequences at scale - Managing ongoing conversations and relationship-building with prospects — not just cold pitching - Booking qualified discovery/sales meetings directly into our calendar - Offering free samples as a "try before you buy" hook to warm up conversations and lower the barrier to that first meeting - Reporting on outreach activity, connection/response rates, samples sent, and meetings booked (weekly roll-up) - Recommending and, ideally, implementing automation tools to scale outreach safely and effectively (e.g. LinkedIn automation/CRM tools, sequencing platforms) - Keeping messaging aligned with our brand tone and sustainability positioning **What We're Looking For** - Proven track record of LinkedIn-based B2B outreach and meeting-booking (please share results/metrics from past campaigns) - Confident using LinkedIn automation and outreach tools (e.g. Meet Alfred, Expandi, Waalaxy, Dux-Soup, HeyReach, or similar) — you tell us what you rate and why - Strong written communication — able to write natural, non-salesy messaging that builds genuine relationships - Experience targeting hospitality, boutique hotels, office/workplace management, facilities management, procurement, or wholesale/distribution audiences is a strong plus - Comfortable working independently, managing a client's LinkedIn account professionally and securely - Familiar with LinkedIn's terms of use and best practices for avoiding account restrictions when using automation **Details** - Try-before-you-buy: We're happy to send free product samples to warm prospects — use this as a conversation-starter and meeting-booking lever where relevant - Account access: You will be given access to manage our company LinkedIn presence directly for this campaign - Reporting: Weekly summary of activity, connections, conversations, and meetings booked - Commitment: Full-time, performance-driven role - Timezone: Open to any timezone — this role can be managed remotely - Engagement: Starting on a trial basis with a view to an ongoing, long-term arrangement for the right fit - Start: Immediate **To Apply** Please include: 1. A short summary of a similar LinkedIn outreach campaign you've run (industry, results, meetings booked) 2. The automation/outreach tools you currently use and why 3. An example of an opening connection message you'd use to reach a Head of Housekeeping at a hotel group We're looking for someone who treats this like their own pipeline — proactive, relationship-first, and focused on booked meetings, not just connection counts.