LinkedIn Social Media Manager for B2B Company

About The Company Our company is the leading provider of AI-powered solutions for private markets. We work with the world's leading private markets firms to automate critical legal, compliance, and governance workflows. Our LinkedIn audience has grown to 30K+ followers (up 35% YoY), and we're looking for a sharp social media operator to elevate our brand presence. The Role We're hiring a part-time contractor to own the day-to-day execution of our company's organic LinkedIn presence. The goal: shift our brand account from broadcasting to driving real engagement, humanizing the brand, and making our account the one private markets professionals follow. You'll work closely with our marketing and design teams to produce and publish content, manage a publishing calendar, and actively engage with our audience. Scope of Work Build and maintain a publishing calendar targeting ~5 posts per week, coordinated with marketing on storytelling themes, product news, thought leadership, and growth campaigns. Write engaging, on-brand copy across a defined content mix Partner with our design team to brief and produce visual assets: graphics, carousels, data cards, and short videos for each post. Drive 5+ proactive engagement actions (in partnership with marketing team) per week: responding to comments, joining relevant conversations, and amplifying executive posts. Track and report on performance metrics (engagement rate, impressions, follower growth, comment-to-reaction ratio) with actionable recommendations. Stay current on LinkedIn algorithm changes, B2B social best practices, and content format trends, and bring ideas to the table. What We're Looking For Proven experience managing a B2B company's LinkedIn presence (agency or in-house). Portfolio or examples required. Strong copywriting skills: you can translate complex, technical topics into crisp, engaging social content. Deep understanding of LinkedIn best practices: formatting, hashtags, posting cadence, algorithm nuances, engagement tactics. Comfortable working cross-functionally with marketing, product marketing, and design teams. Data-driven: you use performance data to iterate and improve, not just report. Familiarity with legal tech, fintech, or B2B SaaS is a plus. Private markets / alternative investments experience is a strong plus. Details Type: Part-time contract (Upwork) Hours: ~20 hrs/week (open to proposals based on scope) Platform: LinkedIn (primary) Start: Immediately How to Apply Submit your proposal on Upwork with: 1. A brief overview of your LinkedIn management experience and results. 2. 2–3 examples of LinkedIn content you've produced for B2B brands. 3. Your proposed weekly hours and rate based on the scope above.