Logo & Brand Mark — Premium B2B Platform | 8-Page Strategic Brief Supplied

A premium B2B platform in the sustainability and organisational-capability space, launching in the Gulf. Everything except the mark exists — strategy, palette, typefaces, taglines, product, launch film in production. It’s an unannounced launch, so the company name and the full 8-page brief are sent the moment you’re awarded. We need the mark, finished, in 48 hours. A motion designer and an e-learning developer start immediately after you and are blocked without your files. If you can’t clear a full working day in the next two days, please don’t apply. No AI-generated logos. We require sketches with your first concepts, and we’ll ask for a specific refinement mid-sprint that generated output can’t survive. AI for admin or mockups is fine; the mark must be drawn by you. Schedule: concepts + sketches at hour 12 · direction chosen at hour 14 · refined mark at hour 36 · final files at hour 48. We review within 2 hours throughout. Deliverables: layered .ai (After-Effects-ready, components on named layers), EPS, vector PDF, optimised SVGs, all type outlined. Variants: primary, reversed for dark, one-colour, white, simplified small-size, stacked lockup with tagline. PNGs 2048→128px plus pixel-hinted 64/48/32/16px, favicon.svg + .ico, app icon, social sizes, 300dpi print lockup, CMYK + Pantone. Plus a 2–3 page usage sheet (clearspace, minimum sizes, which file for which context, motion note). Full rights transfer, all source files. Creative freedom is real: the strategy is fixed, the mark is not. Symbol + wordmark, integrated wordmark, or pure wordmark — your call. To apply (all five, or we can’t consider it): 1. Confirm the 48-hour delivery and the hours you’ll dedicate 2. 2–3 identity projects you led where the mark carries a real idea 3. One sentence: what makes a mark feel inevitable rather than decorative? 4. How do you structure layered AI files for After Effects? 5. Confirm no AI generation, and that you can share sketches Start your proposal with “Instinct.” Your fixed price, including rush.