Logo Refinement and Custom Avatar Illustration for Vehicle Branding

Graphic Designer Needed: Merck Roofing Logo Redesign Budget: $200 fixed price Merck Roofing is a growing, family-owned roofing company serving Gwinnett County and the surrounding Atlanta area. We are looking for a graphic designer to simplify and improve our current logo. Our main concern is readability. The lettering in our current logo is too stylized and difficult for many people to recognize quickly. The redesigned logo must say MERCK ROOFING clearly and be immediately readable from a distance. This is a focused logo-redesign project—not a complete branding package. Design direction We are looking for a logo that is: Bold, clean, professional, and trustworthy Immediately recognizable and easy to read Suitable for a residential roofing company Effective on trucks, yard signs, feather flags, uniforms, printed materials, and digital profiles Simple enough to reproduce clearly at both large and small sizes We prefer strong, straightforward typography instead of highly stylized or distorted lettering. A subtle roofline or roofing-related design element may be incorporated, but it must not interfere with the readability of the company name. Our preferred colors are: A bright, approachable blue similar to the blue hoodie shown in the references Black White A limited amount of red may be used as an accent We will provide our existing logo and two AI-generated examples as visual references, one of feather flags and one of a hoodie. The examples are intended to communicate the general direction only and should not be copied directly. Required deliverables The completed project should include: One or two initial logo concepts Up to two reasonable revision rounds Horizontal logo version Stacked logo version Full-color version Black version White/reversed version Transparent-background PNG files Print-ready PDF Editable vector source file in AI, EPS, or SVG format Exact HEX, RGB, and CMYK color specifications Font names and licensing information All final artwork must be original and suitable for commercial use. Merck Roofing must receive full ownership and usage rights upon final payment. Important design test The words MERCK ROOFING should remain easy to recognize: From across the street On the side of a moving vehicle On a yard sign viewed from the road As a small social-media profile image Color direction We would like the redesigned logo to remain close to the following color palette: Bright blue: approximately #66AFEF Inspired by the blue hoodies shown in the reference images. The designer may adjust this shade slightly to improve printing, visibility, and consistency across uniforms, vehicles, signs, and digital applications. Bright red: approximately #E50000 This is the red currently used by Merck Roofing. We are open to a slightly different red if the designer recommends one that complements the blue more effectively or reproduces better in print. Black: #000000 White: #FFFFFF Blue, black, and white should serve as the primary colors, with red used selectively as an accent. We want the overall appearance to feel bold, clean, approachable, and highly visible—not overly busy. The designer should provide final HEX, RGB, and CMYK values for every approved color. Any recommended changes to the reference colors should be explained briefly and shown alongside the original colors for comparison. Please include examples of previous logo work, particularly contractor, construction, automotive, sports, signage, or other bold wordmark designs. Fixed project budget: $200