Logo Rework and Brand Guidelines

Brand Identity & Logo Refresh for Eshom DDS We are looking for a talented designer to refresh our existing brand and create a comprehensive brand identity system for our dental practice, Eshom DDS. Our practice was previously branded as David Eshom DDS, but with the son joining the practice, we are transitioning to Eshom DDS while maintaining the reputation and recognition we've built over the years. Deliverables: Refined or redesigned Eshom DDS logo Brand strategy, mission, vision, and values Primary and secondary logos, icon/logo mark, and logo variations Logo sizing, spacing, usage guidelines, and logo grid/construction Typography system and font recommendations Color palette with HEX, RGB, and CMYK values Brand patterns, symbols, and graphic elements Social media profile assets and templates Examples of brand application across website, stationery, business cards, marketing materials, merchandise, and signage Comprehensive brand guidelines document similar to the attached example We're looking for a modern, timeless, premium, and approachable brand identity that reflects our high-end cosmetic and Invisalign dental practice. Please include examples of similar branding work in your application.