Marketing Coordinator

We are launching an aggressive summer marketing push for a new construction residential community in Southern Oregon. Homes are selling. We are under construction. The summer buying season is now. We need someone who can start today, work through the holiday weekend, and hit the ground running with zero ramp-up time. We are a new construction community with five floor plans from $382,900. We have a strong brand identity, completed marketing materials, an active website, and a clear vision. What we need is someone to run with it — executing campaigns, producing content, updating assets, managing platforms, and keeping every channel active and current throughout the summer buying season. This is not a strategy role. This is an execution role. If you need hand-holding or extensive briefing sessions, this is not the right fit. If you can read a brand guide, absorb context quickly, and start producing within hours, keep reading. What You Will Be Doing Website Management → Update and maintain the community website as inventory, construction stages, and availability change → Add new pages and sections based on completed designs and copy we provide → Keep floor plan status, model home hours, and pricing current in real time → Implement new sections including process page, buyer guide, agent resources, and pre-sale benefits Social Media — Active Daily Management → Create and schedule content across Facebook and Instagram → Shoot or source content, write captions, manage hashtags, engage with comments → Build and manage Facebook/Meta ad campaigns targeting our local and regional market → Reels, Stories, static posts, carousels — all formats, daily cadence → Construction progress updates, model home content, lifestyle and community content Email Marketing → Build and manage email list of leads captured from sign-in sheets, website, and social → Write and send regular campaigns — new homes, construction updates, open house announcements → Set up automated sequences for new inquiries → Platform TBD — MailChimp, Klaviyo, or similar Graphic Design and Content Production → Adapt existing brand assets (flyers, posters, sign templates) for new uses and new channels → Produce social media graphics, email headers, story templates, and digital ads → Work within established brand guidelines — specific typography and color palette provided → Basic photo editing and image optimization for web and print use Photo and Video Production Coordination → Schedule and coordinate on-site photo and video sessions with our talent → Write shot lists and creative briefs so talent arrives knowing exactly what we need → Manage logistics: timing around construction schedules, natural light, and site access → Review raw footage and photography, select hero assets, and brief the edit → Direct short-form video content for Reels — construction walkthroughs, model home tours, lifestyle content → Ensure all photo and video output meets brand standards before publishing or submitting to print vendors Signage Content Production → Produce print-ready artwork for highway signs, directional signs, lot signs, and model home signage → Adapt campaign concepts across multiple sign formats maintaining legibility for highway speed → Prepare files to print vendor specs — correct dimensions, bleed, color mode, and resolution → Manage revisions and version control as messaging evolves through the campaign → Coordinate with local or online print vendors for fabrication and delivery Contact List Compilation → Research and compile targeted outreach lists — real estate agents, relocation specialists, mortgage brokers, property managers, and rental property owners in our target market → Build lists for direct mail, email outreach, and agent co-op campaigns → Organize and maintain the master lead database in a clean, usable format → Identify media contacts, community organizations, and local influencers for PR and partnership outreach Digital Advertising → Set up, manage, and optimize Facebook/Instagram ad campaigns → Google Ads or Google Business Profile updates as needed → Track performance, report results, adjust based on data Lead Management Support → Maintain and organize the lead database from model home sign-in sheets, website inquiries, and social → Support follow-up sequencing — ensuring leads are contacted, tracked, and nurtured → Coordinate with the listing agent on lead handoffs and scheduling Print Production Coordination → Manage file preparation and vendor coordination for highway signs, posters, flyers, and signage → Obtain print quotes, place orders, confirm specs, and track delivery Content Writing → Write social captions, email copy, ad copy, website copy updates, and short-form content → Maintain the brand voice — editorial, warm, confident, not salesy → Adapt existing long-form copy for different formats and platforms MLS and Listing Support → Update MLS listing descriptions, photos, and status as needed → Ensure all listings are current and consistent across platforms What We Are Looking For Non-Negotiable → Available to start immediately — this weekend if possible → Strong written English — you will be writing copy that represents this brand publicly → Proven experience with CMS website management — WordPress, Wix, or similar platforms → Hands-on Facebook/Instagram Ads experience — not just posting, but running campaigns → Graphic design ability — Canva Pro minimum, Adobe Creative Suite preferred → Ability to absorb brand guidelines and apply them consistently without constant oversight → High output capacity — this is 2–4 weeks of concentrated, focused effort → Self-directed — you manage your own time, hit deadlines, and flag issues without being chased → Experience producing print-ready files for signage or large-format print — correct specs, bleed, color mode → Competence building and managing contact and outreach lists — organized, accurate, usable Strongly Preferred → Real estate marketing experience — new construction builder marketing is a plus → Email marketing platform experience (MailChimp, Klaviyo, ActiveCampaign, or similar) → Video editing for Reels and short-form social content — CapCut, Premiere, or similar → Experience coordinating photo and video shoots — writing shot lists, managing logistics, directing on set → Experience working with small business owners who move fast and have high standards → Portfolio that includes real estate, home building, or luxury/lifestyle brands → Familiarity with Oregon or Pacific Northwest markets What this person looks like: You are not a generalist who dabbles in everything. You are someone who has actually run marketing for a builder, a developer, a real estate team, or a comparable brand and has the output to show for it. You move fast, you read context well, you ask smart questions and few of them, and you produce work that is ready to publish — not work that needs three rounds of revision before it can go live. This Is Not For You If: → You need a detailed brief before every task → You produce one piece of content at a time → You require weekends off during a launch campaign → You are primarily a strategist who delegates execution → Your Canva portfolio looks like every other real estate marketing template on the internet → You have never managed a paid social campaign from setup to optimization