Marketing Data Analyst & Media Research Researcher

I own a personal training and wellness company that primarily serves adults over 50, with a particular focus on osteoporosis, osteopenia, arthritis, menopause, diabetes, weight loss, and healthy aging. Over the past several years, I have spent approximately $168,000 CAD on advertising through: - Email newsletters (eblasts) - Magazine eblasts - eblasts to conferences and trade shows I have detailed records of: - Advertising campaigns - Lead sources - Assessments booked - Client purchases - Sales outcomes I am looking for an experienced analyst to help me determine what has worked best historically and identify new opportunities that match my most successful audiences. This is NOT a Google Ads, Facebook Ads, SEO, social media marketing, or copywriting project. The primary objective is to analyze historical marketing performance, identify patterns among successful campaigns, and find new media opportunities that resemble our highest-performing lead sources. Project Goals Part 1: Historical Analysis Analyze my historical marketing data and answer questions such as: - Which lead sources produce the highest conversion rates? - Which lead sources produce the highest-value clients? - Which campaigns have generated the most revenue? - What audience characteristics appear most often among successful campaigns? - What marketing funnels convert best? - What are the common characteristics of my highest-performing campaigns? - Which campaigns should I stop running? - Which campaigns should I increase spending on? Part 2: Media Research Based on the findings from Part 1: Identify at least 100 publications, newsletters, associations, conferences, organizations, and media properties that closely resemble my highest-performing lead sources. Prioritize the opportunities based on expected likelihood of success (success is defined as conversion to paying client, not just email subscriber). Explain why each opportunity appears to be a strong fit. Deliverables - Written analysis of historical marketing performance - Summary of key findings and recommendations - Description of my ideal audience and media profile - Spreadsheet containing at least 100 recommended opportunities - Ranked shortlist of the top 25 opportunities I should investigate first Ideal Candidate Experience in one or more of the following: - Direct response marketing - Media buying - Audience research - Newsletter sponsorships - Publishing - Consumer health marketing - Retirement or 50+ audiences - Women's health marketing - Marketing analytics - Business analytics Bonus Experience Osteoporosis or healthcare marketing Webinar funnels Subscription newsletters Membership organizations Affluent 50+ audiences To Apply Please answer the following: 1. Have you completed a similar project before? 2. What data would you need from me? 3. How would you approach this project? 4. What specific insights would you expect to uncover? 5. How long will it take to complete this project? Please provide one example of a marketing analysis project you have completed. I am looking for someone who can not only analyze historical marketing performance, but also identify and prioritize new opportunities that are likely to produce similar results.