Marketing Data & Attribution Specialist (Google Ads, Analytics & Automation)

# Marketing Data & Attribution Specialist (Google Ads, Analytics & Automation) We're looking for someone who loves solving marketing data problems. This role isn't about running Google Ads or writing reports. It's about making sure the right data is collected, cleaned, connected, and sent to the right places so we can make better decisions for our clients. We work with local service businesses and manage everything from lead generation to CRM tracking. We need someone who enjoys figuring out where data is breaking, fixing attribution, and building reliable reporting systems. ## What You'll Be Doing * Manage and improve KPI dashboards * Build and maintain reporting systems * Audit websites to ensure UTM parameters and attribution are working correctly * Capture and validate lead source data * Set up and troubleshoot Google Ads offline conversion tracking * Send qualified conversions back to Google Ads * Verify GCLIDs and attribution are flowing correctly through CRMs * Diagnose attribution issues across websites, forms, CallRail, CRMs, and Google Ads * Clean and organize marketing data * Identify inconsistencies and missing tracking * Build automations using Zapier, Make, AI tools, and APIs * Work with our developers to implement tracking improvements * Document systems and create repeatable processes * Continuously improve reporting accuracy ## Tools You'll Work With Experience with some (not necessarily all) of these is preferred: * Google Ads * GA4 * Google Tag Manager * Looker Studio * Zapier * Make.com * CallRail * GoHighLevel * Jobber * Google Sheets * ChatGPT / Claude / Cursor * APIs and webhooks * Basic JavaScript or HTML (helpful but not required) ## What We're Looking For We're looking for someone who naturally asks questions like: * Why doesn't this conversion match? * Where did this lead come from? * Why isn't this GCLID making it into the CRM? * Why are these numbers different between platforms? * How can we automate this? * How can we make this dashboard more useful? You should enjoy digging into technical problems and finding practical solutions. ## Bonus Experience * Offline conversion imports * Google Ads enhanced conversions * CRM integrations * Attribution modeling * UTM strategy * API integrations * SQL * BigQuery * Marketing automation * AI-assisted workflows ## What Success Looks Like After a few months, you'll be the person who ensures: * Every lead has accurate attribution * Google Ads receives the right offline conversions * Dashboards are reliable and trusted * Tracking problems are found before clients notice them * Marketing decisions are based on clean, accurate data * Reporting is increasingly automated ## To Apply Please include: 1. A brief introduction about yourself. 2. Examples of marketing dashboards or reporting systems you've built. 3. Your experience with Google Ads attribution and offline conversions. 4. Your experience with Zapier, Make, APIs, or automation tools. 5. An example of a difficult tracking or attribution problem you've solved. 6. Which AI tools you use in your workflow and how they help you work more efficiently. We're looking for someone who enjoys solving puzzles, improving systems, and making marketing data trustworthy.