Marketing Execution Lead

We are seeking a results-driven Marketing Execution Lead to own and implement the marketing strategy for our premier boat rental and property management brands on Lake Murray. You will turn our high-level marketing plan into daily, impactful campaigns that drive bookings, guest retention, and brand loyalty. The ideal candidate is highly organized, data-aware, and possesses hands-on technical expertise in short-term rental and email marketing platforms. Key Responsibilities • Digital Campaign Execution: Manage and deploy end-to-end email marketing campaigns using Mailchimp to drive repeat direct bookings and local engagement. • WiFi Marketing & Guest Capture: Leverage StayFi to capture guest data, manage captive portals across properties, and integrate insights directly into our CRM and marketing pipelines. • Direct Mail Support: Assist in the coordination, segmentation, and distribution of physical mail marketing programs targeting property owners and seasonal visitors. • Strategy Optmization: Analyze campaign metrics (ROI, open rates, booking conversions) to provide actionable feedback, refinement, and creative enhancements to the overarching marketing plan. Qualifications • Required Technical Skills: Proven experience hands-on managing StayFi (or similar hospitality WiFi marketing tools) and Mailchimp. • Industry Experience: Minimum 2–3 years of marketing experience, ideally within hospitality, short-term vacation rentals, tourism, or marine/recreation industries. • Execution Focus: A track record of taking broad strategies and turning them into structured, timely, and polished digital and print assets. • Communication: Strong copywriting skills for email/print and a collaborative mindset to deliver performance feedback to leadership.