Marketing Professional / Website Traffic Growth Specialist for Personal Finance App

Overview I am looking for a marketing professional who can help drive real traffic, user signups, and early customer growth for ExactMoney.app a personal finance and budgeting web app. ExactMoney.app is a calendar-based budgeting app designed to help users see their money clearly by date, track bills, plan cash flow, manage debt, and make better financial decisions before money problems happen. This is not a generic social media posting role. I need someone who understands how to get targeted traffic, test channels, improve conversion, and help build a repeatable growth system. What I Need Help With I need someone to review the current website/app positioning and build a marketing plan focused on getting real users. The main goal is simple: Drive qualified traffic to ExactMoney.app and help convert visitors into signups and paying users. Initial focus areas may include: * SEO strategy for personal finance, budgeting, debt payoff, paycheck planning, and cash flow topics * Landing page optimization * Blog/content strategy * Social media traffic strategy * TikTok, Instagram, YouTube Shorts, Reddit, Facebook groups, and other organic channels * Paid traffic recommendations if useful, but organic and low-budget growth matter most * Email capture and lead nurturing ideas * Affiliate, influencer, or partnership ideas * App store / mobile launch positioning if applicable later * Conversion tracking and analytics setup recommendations Ideal Candidate You should have experience marketing SaaS apps, fintech products, budgeting tools, personal finance products, or consumer web apps. You should be able to think strategically but also execute. I do not need a 40-page marketing theory document. I need practical actions that can drive traffic and signups. You should be comfortable analyzing: * Current website messaging * Target audience * Competitors like Mint, YNAB, Rocket Money, EveryDollar, Monarch Money, and other budgeting apps * SEO opportunities * Social media content angles * Signup flow and conversion problems * Pricing and offer positioning Responsibilities * Review ExactMoney.app and identify marketing weaknesses * Create a clear traffic growth plan * Recommend the best target audience and positioning * Build a content plan for SEO and social media * Suggest landing page copy improvements * Identify keywords and topics worth targeting * Recommend low-cost traffic channels * Help define the first customer acquisition campaign * Track what is working and what is not * Focus on signups, not vanity metrics Success Metrics I want to measure success by: * Website traffic growth * Signup conversions * Email leads captured * First paying customers * Improved messaging and offer clarity * Repeatable marketing actions that can be continued weekly Initial Project Goal The first milestone is to create and help execute a plan to get the first **50 paying customers** for ExactMoney.app. Please include in your proposal: 1. Your experience with SaaS, fintech, or app marketing 2. How you would approach getting the first 50 paying customers 3. Which traffic channels you would test first 4. Examples of past results, if available 5. What you would need from me to get started Preferred Working Style I want someone direct, practical, and results-focused. Do not apply if your only strategy is generic social media posting or running ads without understanding the product. I need someone who can help figure out the positioning, traffic strategy, and conversion path. This can start as a small project and grow into ongoing work if the results are good.