Marketing Specialist for AI Automotive App

DiagTech AI is an innovative mobile app designed to help automotive technicians diagnose vehicles faster and more accurately using artificial intelligence. The app allows technicians to enter vehicle information, customer complaints, diagnostic trouble codes, and test results to receive guided diagnostic assistance, likely causes, repair recommendations, and professionally written complaint-cause-correction documentation. We are seeking an experienced digital marketer to help grow app downloads, increase free trial signups, and convert users into paid subscribers. Our target audience includes dealership technicians, independent repair shops, mobile mechanics, automotive students, and shop owners across the United States. Responsibilities: * Develop and execute a marketing strategy focused on user acquisition * Manage and optimize Facebook, Instagram, TikTok, Reddit, and Google Ads campaigns * Identify and engage automotive influencers and content creators * Create and manage email marketing campaigns * Improve App Store and Google Play Store visibility (ASO) * Build partnerships with automotive Facebook groups, forums, and online communities * Track key metrics including cost per install, trial signups, and subscription conversions * Recommend growth strategies to increase recurring subscription revenue Ideal Candidate: * Experience marketing mobile apps or SaaS products * Familiarity with the automotive industry is a major plus * Proven track record of growing app downloads and subscriptions * Strong understanding of paid advertising, social media, SEO, and app store optimization * Data-driven and focused on measurable results About DiagTech AI: DiagTech AI helps technicians diagnose vehicles faster by leveraging artificial intelligence and repair data. Users can scan VINs, enter symptoms, review likely causes, receive guided troubleshooting steps, and generate professional repair documentation. The goal is to reduce diagnostic time, improve fix rates, and help technicians become more productive. Project Goal: Increase app downloads, free trial users, and paid subscriptions while establishing DiagTech AI as the go-to AI diagnostic assistant for automotive technicians.