Marketing Strategist (Contract / Part-Time) for B2B Professional Services

We need a strategist who can own the campaign layer—not just execute tasks, but think through what we're running, why, and whether it's working. The programs you'll oversee: - Awareness — organic and paid LinkedIn, content distribution, channel presence - Acquisition — campaign setup and optimization aimed at driving inbound contact volume - Activation — converting dormant or non-marketing contacts into engaged ones (sequencing, re-engagement, list strategy) What you'll actually do: - Set up campaigns correctly from the start—channel selection, targeting, messaging, asset sequencing - Define what "good" looks like for each program and build the reporting structure to prove it - Pull and interpret top-of-funnel metrics (impressions, clicks, CTR, traffic by source, lead volume by channel) and translate them into clear recommendations - Run structured A/B tests and iterate based on results—not hunches - Brief and coordinate with internal team members to get the right assets delivered on time - Flag what's broken, what's missing, and what should be cut What we need: - 4+ years running B2B digital campaigns with clear ownership—not just contributing to them - HubSpot proficiency required—campaign setup, lists, forms, reporting - LinkedIn Campaign Manager experience strongly preferred - Comfortable building a reporting framework from scratch, not just reading one someone else built - Works independently, communicates proactively, and doesn't need to be managed Engagement: Part-time, ~10–15 hrs/week to start. Scope can grow. To apply: Share 2–3 campaigns you've owned end-to-end and walk me through how you reported on performance and what you changed as a result.