Marketing Strategist — Daniel DeBrocke Coaching

About the Role Daniel DeBrocke Coaching is an online fitness coaching business serving high-achieving professional men who want to get back in shape without generic programs that ignore their real life. We're looking for a part-time, virtual Marketing Strategist to take full ownership of growing our audience, our email list, and our consultation/sales pipeline with one integrated strategy driving everything, not disconnected tactics. This is not an execution-only role and not a "do a bit of everything" VA role. You will own the strategy end-to-end: you decide what we do, when, and why across content, social growth, email marketing, promotions, and paid ads, and you're accountable for the results. Daniel will step back from day-to-day marketing decisions to focus on coaching and content filming; you're the one steering the ship. Hours: 15 hours/week Compensation: Up to $1,000 CAD/month, based on experience Location: Fully remote/virtual Start structure: 60-day trial period with a defined strategy deliverable, followed by an ongoing arrangement if it's a strong fit What You'll Own • Comprehensive growth strategy one synergistic plan tying together content, social growth, email list building, promotions, and paid advertising, not siloed tactics • Content strategy & calendar direction and planning for Instagram and YouTube content (Daniel films; you plan what, when, and why) • Paid advertising strategy & execution Meta Ads Manager campaign planning, targeting, budget allocation (within agreed limits), and performance optimization • Email marketing & list growth strategy and build-out of sequences, newsletters, and list-building campaigns in GoHighLevel (GHL) • Promotions & offer campaigns planning and running promotional pushes tied to consultation bookings and sales • Reporting & iteration weekly/biweekly review of what's working, what's not, and what changes next What's Outside This Role • No Instagram DM or comment management (analytics access only) • No client coaching or content filming (Daniel's role) • No bookkeeping/accounting (handled separately) • No personal/administrative tasks — this is 100% marketing-focused Tools & Access You'll Use Instagram (analytics only), Meta Ads Manager, GoHighLevel (CRM/email/automation), Canva, and Claude (AI) as a copywriting and content-production resource you can direct for drafts, ad copy, email copy, and scripts. Who You Are • Proven experience building and running marketing strategy for a service-based or coaching/personal-brand business, not just executing someone else's plan • Comfortable owning paid ad budgets and being accountable for ROI • Strong writer/strategist who can direct AI tools (like Claude) for production work rather than doing every piece of content from scratch yourself • Self-directed — you'll get context and goals, not step-by-step instructions • Available for a weekly/biweekly strategy check-in call Pay will scale up to $1000CAD per month and beyond based on production. Application Requirements Please include: 1. A short case study or portfolio piece describing a business (ideally coaching, fitness, or personal-brand) where you owned marketing strategy and drove measurable growth in audience, list size, or sales 2. Your approach to Meta Ads budget management and reporting 3. Availability confirmation for 15 hrs/ week, ongoing