Marketing Strategist Pre-Launch Proptech Startup

CMPLX is a venture-stage proptech company building the ecosystem for real estate transactions, tools that give investors, developers, lenders, and municipalities a shared view of where the market is and where housing is needed. Our first product, a free national map, launches in 30–60 days. We're looking for a senior marketing strategist to work alongside the founder through that launch and the months after. About the role This is contract work, roughly 10–15 hours a week, for a senior marketing operator with CMO-level experience. You won't be executing the campaigns alone. you'll be the senior judgment that shapes the launch, the messaging, and the audience strategy. If the working relationship is strong, there's a clear path to the full-time seat after the initial contract. What you'll work on *Pressure-testing and refining our launch plan *Shaping our monthly newsletter, The Housing Forecast *Coaching the founder's voice on LinkedIn and in press *Audience strategy across developers, investors, banks, and municipalities *Brand positioning as we head into the launch Who we're looking for * 10+ years in marketing, including time in a CMO, VP Marketing, or Head of Marketing seat * You've launched B2B products before and know what makes launches fail. *Strong content and editorial instincts Comfortable in mission-driven, regulated, or institution-facing markets (proptech, real estate, fintech, housing, or civic-tech a plus) *Honest and direct, you push back when something's wrong Operate independently; we don't have time to manage you Engagement 10–15 hours/week, hourly contract via Upwork Initial 3-month engagement, option to extend Path to full-time CMO if it works for both of us Fully remote, US business hours preferred To apply, please include in your proposal: Why CMPLX interests you specifically? (not a generic pitch) Two relevant launches or campaigns you've led, with outcomes?