Marketing Strategist for Agency

Marketing Strategist Scope of Work Overview The Marketing Strategist develops and leads growth strategies that drive measurable business results. This role combines performance marketing, AI, strategic thinking, and commercial awareness to help clients scale while supporting new business initiatives. Core Responsibilities Strategy * Develop multi-channel growth strategies aligned with business goals. * Identify opportunities across Paid Media, SEO, Email, Creative, CRO, Social, and AI. * Build quarterly roadmaps and prioritize high-impact initiatives. Performance Marketing * Understand key performance metrics including ROAS, CAC, MER, LTV, and conversion rate. * Analyze campaign performance and provide strategic recommendations. * Collaborate with channel specialists to improve results. AI & Innovation * Stay on the forefront of AI and emerging marketing technologies. * Continuously test new tools and workflows. * Apply AI to research, strategy, reporting, content planning, and operational efficiency. * Share new ideas and best practices with the team. Growth Marketing * Understand the full customer journey from acquisition through retention. * Develop testing frameworks and identify scalable growth opportunities. * Think beyond individual channels to create sustainable growth. Industry Knowledge Experience with DTC and ecommerce is required. Familiarity with industries such as beauty, healthcare, wellness, luxury, SaaS, professional services, and B2B is highly preferred. Business Development * Contribute to proposals, pitches, and growth strategies for prospective clients. * Conduct market and competitor research. * Present strategic recommendations when needed. * Identify opportunities to expand existing client relationships. Qualifications * 5+ years in growth marketing, performance marketing, or digital strategy. * Strong DTC/ecommerce experience. * Deep understanding of paid media and growth marketing. * Passion for AI and continuous learning. * Strong analytical, presentation, and communication skills. Success Looks Like * Delivers strategies that drive measurable growth. * Uses AI to improve outcomes and efficiency. * Brings proactive ideas and innovative thinking. * Builds trust with clients and internal teams. * Contributes to winning new business through strategic leadership.