Marketing Strategy Consultant for New Podiatry Practice Startup (Boca Raton, FL)

Project Overview: We are seeking an experienced healthcare marketing consultant to develop a comprehensive marketing strategy for a new podiatry practice, Boca Raton Foot & Ankle Specialists (BRFAS), opening in Boca Raton, Florida. The practice will provide comprehensive foot and ankle care, including: Foot & Ankle Surgery Sports Medicine Regenerative Medicine Diabetic Foot Care Advanced Wound Care & Limb Preservation Routine Foot Care Custom Orthotics Shoes (Retail) Home/Mobile Appointments Our goal is to establish BRFAS as the leading foot and ankle practice in Boca Raton through a combination of exceptional patient care, innovative treatments, and strategic marketing initiatives. Scope of Work: The selected consultant will develop a detailed marketing strategy and implementation roadmap designed to drive patient acquisition, referral growth, and brand awareness during the first three years of operation. Deliverables: -Identification of market opportunities and competitive advantages -Demographic analysis and patient targeting recommendations -Brand Positioning -Practice positioning strategy -Unique value proposition development -Target audience segmentation -Messaging framework for key service lines -Digital Marketing Strategy -Website recommendations and conversion optimization -Local SEO strategy -Google Business Profile optimization plan -Content marketing recommendations -Social media strategy -Online reputation management strategy -Paid advertising recommendations (Google Ads, Meta, etc.) -Referral Development Strategy -Primary care physician referral strategy -Endocrinology referral strategy -Orthopedic and sports medicine partnerships -Home health and assisted living referral opportunities -Community outreach recommendations -Patient Acquisition Plan -First-year patient acquisition strategy -Budget recommendations -Marketing channel prioritization -Monthly and quarterly action plans -Key performance indicators (KPIs) -Growth Roadmap -12-month marketing plan -24-month growth strategy -36-month expansion recommendations Desired Qualifications: -Experience marketing healthcare practices -Experience with physician practice startups preferred -Knowledge of local SEO and healthcare digital marketing -Understanding of patient acquisition strategies -Experience developing referral networks -Familiarity with medical compliance and healthcare advertising best practices Experience working with podiatry, orthopedic, sports medicine, regenerative medicine, wound care, or specialty medical practices is highly preferred. What We Will Provide: -Executive Summary -Practice vision and service offerings -Competitive research -Demographic and market analysis -Geographic target market information -Branding concepts and website direction -Budget for marketing with exact figures Project Outcome: The final deliverable should be a comprehensive marketing strategy that can serve as the blueprint for launching and growing a new specialty medical practice from startup through long-term market leadership. When applying, please provide: Relevant healthcare marketing experience Examples of similar projects Case studies or measurable results Proposed approach and timeline