Media Buyer | Native Ads

The Opportunity: This is a zero-to-one build, not a maintenance seat. You'll launch Taboola and Outbrain from scratch and scale them to a target of ~$25K/day in profitable spend. The infrastructure is in place, what we need is an operator who knows native deeply enough to move fast and build smart. What You'll Own: • Launch and scale Taboola and Outbrain from zero to a ~$25K/day profitable spend target • Structure campaigns, ad sets, and creative tests across both platforms, including headline and thumbnail rotation supplied by the creative team • Manage site and publisher-level performance: blocklisting, allowlisting, bid modifiers, and dayparting at the sub-ID level • Determine test winners and losers using a structured framework — full-funnel signals (advertorial engagement, click-through to offer, post-click conversion), not just CTR and platform CPA • Set up and maintain tracking in Voluum, with attribution reconciled against Northbeam • Brief the creative team on new angles, hooks, and thumbnails based on performance data • Navigate Taboola and Outbrain compliance reviews — knowing what claims and creative styles pass and partnering with the team to adjust when needed • Own daily, weekly, and monthly reporting on channel health, scale trajectory, and learnings What We're Looking For: • 3+ years buying specifically on Taboola and Outbrain, with verifiable experience scaling individual accounts past $10K/day • Direct-response background — e-commerce preferred; strong nutra or lead-gen operators who understand front-end economics and have transitioned into e-com will be considered • Fluent in Voluum or equivalent click tracker (RedTrack, BeMob) at the sub-ID level • Comfortable in Northbeam or a comparable MTA platform; clear understanding of the difference between platform-reported and attributed performance • Strong instincts for advertorial funnels: what makes one work, what kills CTR from ad to page, what kills conversion from page to offer • Disciplined testing methodology — you can articulate how you isolate variables, when you call a test, and what your kill criteria are • Comfortable owning a channel build from scratch — this is a zero-to-one role Nice to Have: • Experience launching native in additional ecosystems: Revcontent, MGID, Yahoo DSP • Background in pet, home goods, or general physical product e-commerce • Experience briefing creative teams on native-specific angles and hooks