Meta Ads / Google Ads Expert Needed for Medical Software & Hardware Company

We are looking for a highly experienced paid advertising specialist to help generate qualified leads for our medical technology business. Our company provides both software and hardware solutions within the healthcare industry. We are seeking someone who can develop, manage, and optimize campaigns that generate real business opportunities, not just clicks and impressions. We have two primary markets: - B2C: Patients seeking healthcare solutions and services - B2B: * Physicians * Medical clinics * Healthcare practices Specific products, offers, and targeting strategies will be discussed during the interview process. Responsibilities: - Develop and execute paid advertising campaigns - Create audience targeting strategies - Optimize campaigns for lead generation - Track and report key performance metrics - Continuously improve cost per lead and conversion rates Requirements - Proven experience running successful Meta Ads and/or Google Ads campaigns - Experience generating leads in healthcare, medical, SaaS, technology, or related industries - Strong understanding of conversion tracking, attribution, and analytics - Ability to provide examples or case studies of past results