Meta Ads + Google Ads Specialist

We are an established Southern New England home services company looking to hire a highly capable digital advertising specialist to manage and optimize our paid lead generation campaigns using OUR existing advertising accounts and infrastructure. Platforms include: Facebook / Instagram (Meta Ads) Google Search Ads Potentially YouTube & Display retargeting This is NOT a beginner role. We are looking for someone who understands: local service business lead generation high-ticket home service marketing landing page optimization conversion tracking call-driven campaigns lead quality optimization ROI-focused ad strategy IMPORTANT: You will be working inside our existing accounts/business manager assets. We are NOT looking for someone who wants to run ads through their own agency accounts. ABOUT US: We are an established, multi-generational company serving Rhode Island, Eastern Connecticut, and Southeastern Massachusetts. We specialize in premium outdoor residential projects and service work, including: Renovations Equipment upgrades Service & repair Seasonal services Outdoor living-related projects Higher-end residential clientele We are positioned as a premium, established, trusted market leader — NOT a discount service company. WHAT WE NEED: We already have: Strong branding High-converting landing pages Professional photography/video Defined service areas Significant industry expertise Clear value propositions We need someone who can: Build and potentially manage Meta campaigns Build and potentially manage Google Search campaigns Improve lead quality Optimize CPL and ROAS Set up proper tracking/reporting Create audience strategies Retarget website visitors Help scale campaigns intelligently Understand seasonal demand trends IDEAL EXPERIENCE: Home services Luxury services Construction/remodeling Outdoor living HVAC Roofing Kitchen/bath remodeling High-ticket local businesses Swimming Pool YOU SHOULD BE ABLE TO: Speak intelligently about campaign strategy Explain WHY campaigns are working or not working Understand customer psychology Optimize based on data Work independently Communicate clearly and professionally BONUS IF YOU HAVE EXPERIENCE WITH: Leadpages Google Tag Manager GA4 Meta Pixel/CAPI Local SEO strategy Call tracking CRM integrations AI-assisted ad creative workflows TO APPLY: Please include: Relevant examples/case studies Industries you've worked in Typical monthly ad budgets managed Your approach to improving lead quality What reporting/communication cadence you prefer Your favorite and least favorite thing about running Meta ads We are looking for a long-term relationship with the right person — not a churn-and-burn freelancer. Quality, professionalism, and strategic thinking matter more to us than cheap pricing.