Meta Ads Media Buyer & Account Manager - Local Lead Gen Agency (Fencelite Media)

About us Fencelite Media is a done-for-you Facebook lead generation agency. We build and run Meta ad campaigns for fence contractors across the US and Canada. Our job is simple to say and hard to do well: put qualified homeowner leads into our clients' pipelines at a target cost per lead, every single month. We are looking for a media buyer who can own client ad accounts end to end with very little hand-holding, and who can stand in front of a client and explain the numbers with confidence. The role You own client ad accounts from buildout through ongoing management — both the media buying and the account relationship. You launch the campaigns, you manage them, you own the results, and you own the client. CPL is the metric that matters most, and your job is to hit each client's target CPL over rolling 30-day sprints while keeping clients confident and in the loop. You are also expected to lead, not just execute. We want a buyer who brings new strategies to the table, tests new creative formats, and pushes our accounts forward instead of running the same playbook on autopilot. This is not a junior seat. You should be comfortable opening an account on day one, reading the data, and knowing your next move without being told what it is. What you'll do Build out and launch Meta lead gen campaigns using our account structure (1 campaign, 1 ad set, multiple ads) Manage those campaigns daily and own each client's target CPL on rolling 30-day windows Own the client relationship end to end: serve as the primary point of contact, manage expectations, and keep accounts healthy and retained Run our testing methodology: judge variables only after a minimum impression threshold, trim anything running above blended CPL, and scale what works Diagnose performance issues correctly (knowing the difference between a creative problem and a form or landing page problem) and act on them fast Bring new strategies and test new creative formats. We want fresh thinking, not just maintenance Scale winning campaigns the right way without breaking what is already working Deliver clear reports, explain the reasoning behind your decisions, and keep clients in the loop on performance and next steps Who you are 3+ years buying Meta ads, with real experience in local lead generation (home services is a big plus: fencing, roofing, landscaping, HVAC, decks, concrete, and similar) You think in CPL, link CTR, link CPC, and CPM, and you know which one to act on and when You can run accounts solo and make confident calls on what to kill, keep, and scale You understand lead gen campaigns and lead forms, not just ecommerce or traffic objectives You can manage clients directly. You explain results in plain language and never hide a bad week or month. A strategic thinker who proactively brings ideas, not someone who waits for instructions Reliable and organized enough to manage a large book of accounts at once (we run 30+ live accounts) without dropping the ball Bonus points -Experience with GoHighLevel -Experience writing or directing ad creative and copy -Direct experience in the home services or contractor space Why this seat You inherit real infrastructure: built-out SOPs, systems, and processes so you spend your time making decisions, not reinventing workflow Room to be creative. The systems give you a floor, not a ceiling. We want your fresh thinking on creative and strategy We're signing 1 to 2 new clients a week with no shortage of work, and we promote from within. This is a role you grow inside of, not one you age out of How we work Fully remote, ongoing 1099 contract You run everything through Slack and Ads Manager. Simple stack, no tool sprawl You set your own hours and manage your own workflow. That said, accounts need daily attention and clients need timely responses during US/Canada business hours, so meaningful daytime overlap with client timezones is expected You'd be onboarded gradually onto our existing book of 30+ live accounts. We hand them off at a pace that sets you up to win, not all at once on day one Expect 1 to 2 new clients and campaign buildouts every week This is a full workload, not a side project. We're looking for someone who can commit the hours a 30+ account book demands Location Remote, but domestic only. We are hiring contractors based in the US or Canada. Compensation $4,000 to $6,000 per month depending on experience, paid as a 1099 contractor. How to apply Send us two things: 1) Your resume. 2) A short Loom (3 to 5 minutes). In it: a 45-second intro on what you're running now (number of accounts, verticals, monthly spend), then walk us through how you'd handle this scenario — a client's blended CPL is sitting at $48 against a $35 target over the last 30 days, with a healthy 1.4% link CTR and low link CPC. What's happening, and what's your next move? Then tell us one creative format or strategy you've run that worked, and why. Applications without a Loom will not be reviewed.