Meta Ads Media Buyer / Targeting Expert – UAE Women’s Western Fashion (Shopify)

Key Responsibilities: Audience Architecture: Build a sophisticated targeting matrix in Meta Ads Manager utilizing precise interest layering (luxury lifestyle, specific contemporary Western brands, fashion trends), behavior stacks, and localized geographic clusters (e.g., specific high-income zones in Dubai and Abu Dhabi). Data Asset Utilization: Leverage Shopify custom audience seeds, first-party data, and advanced Lookalikes based on high lifetime value (LTV) to find our ideal customer profiles. Funnel Optimization: Set up and manage high-performing Prospecting and Retargeting frameworks. Test Advantage+ Shopping Campaigns (ASC) properly against manual, finely tuned targeting stacks to see what stabilizes our ROAS. Creative Feedback Loop: Work closely with our design team to advise on what hooks, visual concepts, and ad formats (especially high-converting Reels and Carousels) are resonating with the UAE demographic