Meta Ads & Retargeting Specialist

I'm looking for a paid media specialist to support three related projects across a portfolio of CPG brands. They won’t all start simultaneously but may overlap, so availability across multiple concurrent projects is essential. Project 1: Organic Content Amplification (Meta) • Identify top-performing organic posts and build paid campaigns to boost their reach • Some content repurposing may be required (resizing, reformatting for paid placements) Project 2: Website Retargeting Campaign (Meta) • Build and manage a retargeting campaign targeting website visitors • Set up Meta pixel tracking on Wix and/or WordPress • Bonus: if you’re WordPress-proficient, build a simple campaign landing page to support this retargeting campaign Project 3: Retail Media Keyword Campaign (Cartology / Woolworths, Australia) • Create and manage a keyword campaign on Woolworths’ Cartology Product Promotion (CPP) platform • No prior Cartology experience required — it’s a retail media marketplace platform (similar to Amazon Ads, Criteo, or other on-site retailer ad platforms) and simpler than Google Ads, so experience with any of these will translate directly. A paid 1-hour platform training session is provided before you start • Experience with Amazon Ads, Google Ads, Criteo, or other keyword/retail media platforms is a strong indicator you’ll pick this up quickly Required Skills • Proven experience managing Meta Ads campaigns (paid social, retargeting, pixel setup) • Comfortable installing/configuring Meta pixels on Wix and WordPress • Ability to set up and configure Google Analytics (GA) tracking to measure campaign performance across channels • Rigorous, disciplined approach to UTM tagging and campaign naming conventions — we need clean data to A/B test and attribute performance accurately across channels • WordPress design/build skills a bonus (Project 2 — landing page build) • Amazon Ads, Google Ads, Criteo, or other retail media/marketplace keyword campaign experience a bonus (Project 3 — full training provided regardless) Engagement Type Hourly, ongoing as needed per project To Apply Please tell me: 1. Your relevant experience with Meta pixel setup and UTM/tracking discipline 2. Any experience with Amazon Ads, Google Ads, Criteo, or other retail media/marketplace keyword platforms 3. Your availability to take on multiple concurrent projects over the coming months