Meta Ads & SEO Specialist — HVAC Industry

ABOUT DUCTMASTERS DuctMasters Clean Air Solutions is a family-owned HVAC company established in 1992, serving Miami-Dade, Broward, and Palm Beach counties. We are NADCA-certified and A+ BBB-rated, specializing in duct cleaning, AC repair, AC installation and replacement, attic insulation, dryer vent cleaning, and indoor air quality solutions. We are looking for a results-driven digital marketer to help us generate a consistent pipeline of AC installation and replacement leads across South Florida. THE ROLE We need one experienced contractor who can own both our paid social (Meta) and organic search (SEO) channels. You will be responsible for driving qualified homeowner leads — primarily for AC installations and replacements — in a competitive South Florida market. This is a long-term engagement for someone who wants to grow with the company. WHAT YOU'LL DO Meta Ads (Facebook & Instagram): • Plan, build, and manage Meta ad campaigns targeting homeowners in Miami-Dade, Broward, and Palm Beach counties • Create and test ad copy, creatives, and audiences — including cold, retargeting, and lookalike audiences • Optimize campaigns for lead quality and cost-per-lead, not just volume • Set up and manage lead forms or landing page funnels for AC installation offers • Provide weekly performance reports with clear ROAS, CPL, and lead quality breakdowns • Recommend and iterate on offers and creative angles based on data SEO & Website: • Conduct a full SEO audit of our existing website and deliver a prioritized action plan • Perform on-page optimization: title tags, meta descriptions, headers, internal linking, and page speed • Build and execute a local SEO strategy targeting high-intent HVAC keywords across our service area • Create or oversee SEO-optimized content (service pages, blog posts, FAQs) targeting AC installation and replacement searches • Manage Google Business Profile optimization across our service counties • Build quality backlinks through local citations, industry directories, and outreach • Track keyword rankings, organic traffic, and lead attribution monthly WHAT WE'RE LOOKING FOR Required: • 3+ years running Meta ad campaigns with proven lead generation results (not just e-commerce) • Demonstrated SEO experience with measurable ranking and traffic improvements • Fluent in English — you will be communicating directly with ownership • Experience running campaigns for home services, contractors, or local service businesses • Ability to work independently, set priorities, and report results clearly • Familiarity with Google Analytics, Google Search Console, Meta Ads Manager, and rank tracking tools Strongly Preferred: • Prior experience in HVAC, home services, or a related trade (AC repair, plumbing, roofing, electrical) • Knowledge of South Florida market dynamics and seasonal HVAC demand • Experience with landing page builders (Unbounce, Leadpages, or similar) • Spanish language proficiency — our service area is heavily bilingual • Familiarity with CRM or field service platforms (ServiceTitan, HouseCall Pro, etc.) WHAT SUCCESS LOOKS LIKE In the first 90 days, we expect: • At least one Meta campaign live and generating leads within 2 weeks of onboarding • A completed SEO audit and a content/optimization roadmap • Clear baseline metrics established so we can measure progress together • Consistent communication — no going dark between weekly check-ins Long-term, we want a partner who helps us own our market — not just a vendor running ads. COMPENSATION Budget is open and negotiable based on your experience and proposed scope. We care far more about ROI than monthly retainer size. Please share your typical rate structure (hourly, monthly retainer, or performance-based) and what has worked best for similar clients. HOW TO APPLY To be considered, please include the following in your proposal: 1. 2–3 examples of Meta ad campaigns you managed for home service or local service clients — include spend, CPL, and lead volume results 2. 2–3 SEO case studies showing keyword ranking improvements and traffic growth 3. A brief description of your experience in or knowledge of the HVAC industry 4. Your proposed rate structure and approximate monthly commitment 5. One thing you would do in the first week to start making an impact for DuctMasters Generic proposals without case studies will not be considered. We're a family business that's been serving South Florida for over 30 years. If you do great work, we will treat you like a long-term partner. We look forward to hearing from you.