Meta Ads Specialist (Full-Time)

At The Equine Practice Company and Horse Health HQ, we empower equine veterinarians globally through elite education and community. We are a high-performing core team of 9. While we live by our values of Innovation and Fun, we are a results-driven company with ambitious financial targets. The businesses has reached a stage where we are prioritizing internal integration. We are moving away from the agency model to bring this role in-house, ensuring our Meta strategy is fully embedded in our daily operations and core team. We are looking for a Performance-Focused Media Buyer who treats our ad accounts as their own. You aren’t just a "button pusher". You are our strategic partner responsible for driving consistent, high-quality lead generation and maximising ROI. What You’ll Own 1. Campaign Architecture: Build and launch campaigns (Lead Gen, Conversions, Awareness) from scratch using best-practice structures. 2. Aggressive Optimization: Daily monitoring of bids, budgets, and placements. You identify winners and kill losers without being asked. 3. Audience Management: Expertly navigate custom audiences, lookalikes, and deep interest-based targeting for our niche equine market. 4. Creative Testing: Set up rigorous A/B tests, analyse the data, and flag winning creative for scaling. 5. Technical Operations: Act as the internal lead for Meta Business Manager. You must be able to troubleshoot page access, asset permissions, and portfolio connections live. 6. Tracking & QA: Verify Pixel fires, CAPI, conversion events, and maintain 100% UTM hygiene. Zero tolerance for sloppy trafficking. 7. Reporting: Weekly summaries with clear insights. You will tell us what happened, why, and what we are doing next. Who You Are 1. Experience: 2+ years of hands-on Meta Ads experience managing $5,000–$10,000+ USD monthly spend. 2. Strategic Mindset: You understand lead gen funnels and customer acquisition. You don't wait for instructions; you identify opportunities and recommend improvements. 3. Technical Troubleshooting: You are confident working inside Meta Business Manager to fix backend issues when they happen. 4. Fast & Accurate: You move quickly but have a "measure twice, cut once" mentality. 5. Equine-Passionate: You are excited about helping veterinarians and improving horse welfare globally. Important Notes 1. This is not a role for someone who requires constant direction or simply executes tasks without thinking. We need a self-starter who takes ownership of results. If you need hand-holding, this is not the role for you. 2. Agencies will be ignored. We are looking for an in-house team member for the long term. 3. We are an entirely English-speaking team. Fluency in verbal and written English is non-negotiable. You must be comfortable and confident communicating complex technical issues clearly to our team. Our current team is based in Australia, United States, The Philippines and India.