Meta Ads Specialist – High-Cadence Creative Testing & Scale Engineer (Lead Gen & Retargeting)

We are seeking an elite, systems-driven Meta Ads Performance Marketing Specialist to execute, optimize, and scale our proprietary lead generation framework. We do not run loose, disorganized ad accounts. We run a highly disciplined, programmatic testing and scaling pipeline that requires launching 3–5 new creatives into a Sandbox every 3 days (testing 30+ new ad variations per month). We scale winners systemically using structured Advantage+ Audience phases and aggressive scaling rules, supported by robust mid-funnel WhatsApp and bottom-funnel landing page conversion layers. If you are a media buyer who relies on "set-and-forget" campaigns, waits weeks to test new creatives, or hates downloading and analyzing raw metric logs, do not apply. We need a strict executioner who is obsessed with data hygiene, platform guardrails, and rapid performance iteration. Key Responsibilities & The Workflow You Will Execute: High-Cadence Sandbox Testing: Launch 3–5 new creative assets into a dedicated Sandbox campaign environment every 3 days. Monitor, isolate, and extract strict performance metrics (Hook Rate, Hold Rate, CTR, Outbound CTR, CPL, Form Submissions). Systematic Scale Pipeline Management: For Regional/National Scale: Graduate Sandbox winners into an Advantage+ Audience incubation environment for 10–15 days. Graduate those champions into our master Scale campaign. For Hyper-local Scale: Move winning assets directly from the Sandbox to the Scale campaign, bypassing the broad Advantage+ phase. Scale Campaign Aggression: Manage the master Scale campaign, maintaining a highly optimized mix of 8–10 active creatives spanning TOFU, MOFU, and BOFU assets. Execute strategic budget scaling of 15% to 20% every 2–3 days strictly based on target efficiency metrics. Full-Funnel Meta Architecture: Manage multi-stage lead gen funnels, incorporating Instant Forms, custom WhatsApp Conversation campaigns (targeting both form submitters and non-converting high-intent custom audiences), and the Ultimate BOFU Landing Page Sales/Conversion setup. Rigorous Data Operations: You must be highly analytical. Every single week, you are required to download comprehensive raw metric data sheets from Meta Ads Manager, organize them against our tracking KPIs, and deliver an analytical breakdown to the leadership team. Required Qualifications & Technical Skills: Proven High-Volume Lead Gen Experience: A documented track record of managing scaling budgets for lead generation, service brands, or direct-to-consumer pipelines. Elite Media Buying Hygiene: Complete understanding of creative testing sandboxes, budget containment, custom conversion event paths, and complex retargeting exclusions. Advanced Analytics Literacy: Mastery over first-party Meta metrics (calculating accurate 3-second hook rates, video average watch times, holding rates, and drop-off velocity) and mapping them back to backend CRM quality. Obsessive Accountability: Must be highly organized, punctual with creative rotations every 3 days, and meticulous with reporting logs. To Apply, Please Answer the Following 3 Screening Questions: Sandbox-to-Scale Management: Our pipeline relies on pushing 3-5 new creatives to a Sandbox environment every 3 days, moving winners to an Advantage+ intermediate phase (for broad territories) or directly to Scale (for hyper-local). How do you personally manage budget allocation between the Sandbox, Advantage+ incubation, and Scale campaigns to ensure the scaling budget isn't strangled by the testing phase? Creative Diagnostics: When you review the weekly raw data export from our Sandbox, what exact relationship between Hook Rate (3-sec views/impressions), Hold Rate (ThruPlays/Impressions), and Outbound CTR tells you that an ad is an undeniable "winner" ready to move to the Scale campaign? Hyper-local vs. National Scale Adjustments: When scaling a master campaign by 15-20% every 2-3 days, hyper-local campaigns face frequency fatigue much faster than broad regional campaigns. What guardrails or frequency caps do you monitor to prevent performance collapse during a rapid budget scale? Compensation & Scope: Starting Budget: $300/month retainer to manage Meta operations across 3 distinct brands executing this framework. Growth Potential: For a highly disciplined specialist who flawlessly maintains our 3-day testing cadence and delivers clean weekly data sheets, this portfolio expands to $500/month for 5 brands. Note: Providing the weekly manual metric logs and updating the testing tracker is a strict prerequisite for milestone approval.