Meta Ads Specialist Needed for Event Marketing

Riddler Road Rally is looking for an experienced Meta Ads specialist to help place, manage, and optimize Facebook and Instagram ad campaigns for our live citywide scavenger hunt events. We will provide the ad creative and general messaging. We need someone who understands how to properly set up campaigns, choose effective objectives, target the right audiences, monitor performance, and make strategic adjustments to improve signups and lower acquisition costs. Experience with local event marketing, lead generation, or ticketed events is a big plus. Responsibilities include: Place and manage Meta ad campaigns for upcoming road rally events. Set up campaigns using the provided ad creative and messaging. Help define and test target audiences by location, interest, and behavior. Monitor performance and optimize based on results. Provide clear updates on what is working, what is not, and what should be adjusted. Help improve conversions from ads to ticket purchases. Ideal candidate: Proven experience running Meta Ads campaigns. Strong understanding of Facebook and Instagram advertising. Comfortable working with location-based event campaigns. Able to explain results clearly and make practical recommendations. Experience with ticket sales, local events, entertainment, or family-friendly activities preferred. This is a contract/freelance role with potential for ongoing work as we launch rallies in multiple cities. Please include examples of past Meta Ads campaigns you’ve managed, results you’ve achieved, and your hourly or project-based rate.