Meta Ads Specialist Needed for SaaS Product — Must Have Proven ROAS / Paid Acquisition Experience

I’m looking for an experienced Meta Ads specialist to help market a SaaS product through Facebook and Instagram ads. This is an early paid acquisition test with an initial $1,000 ad spend budget, so I need someone who understands how to work efficiently with a lean budget, test quickly, and make data-driven decisions. The product is a SaaS tool built for a specific professional audience, so experience with B2C SaaS, real estate, productivity tools, AI tools, or lead generation campaigns is a major plus. Responsibilities: Build and manage Meta ad campaigns from scratch Recommend campaign structure based on a $1,000 initial test budget Help define the best audience targeting strategy Provide creative direction for static ads and/or short-form video ads Write or refine ad copy and hooks Review Meta Pixel / conversion tracking Monitor performance and optimize based on real data Provide clear reporting on CAC, CPL, CTR, CPC, conversion rate, and ROAS where applicable Recommend next steps after the initial test period Ideal Candidate: -Proven experience running Meta ads for SaaS, lead generation, or subscription products -Can show examples of past campaign results, ROAS, CAC improvement, or lead cost reduction -Understands how to test offers and creatives with smaller budgets -Strong copywriting and direct-response marketing instincts -Comfortable giving strategic feedback, not just executing tasks Clear communicator who can explain what is working, what is not, and why Important: Please do not apply with a generic response. In your proposal, please include: -Examples of Meta ad campaigns you’ve managed with proven results -Your experience with SaaS or subscription-based products -How you would approach a $1,000 initial ad spend test -What campaign structure you would recommend for a cold audience -What metrics you would use to determine whether the campaign is worth scaling -Whether you can help with ad copy and creative strategy, or only campaign management Budget: The initial ad spend is $1,000. Please provide your proposed management fee separately and explain what is included. Goal: The goal of this first engagement is to validate whether Meta can become a profitable acquisition channel for this SaaS product. If the initial test performs well, this can turn into ongoing monthly work.