Meta Ads Specialist — Retargeting Campaign

We're Bitterbrains, the team behind some of the most recognized developer education platforms: Unlearn.dev, certificates.dev, and Vue School. We help tens of thousands of developers level up their skills worldwide. We offer developer certification programs, certificates.dev & ai.certificates.dev, and are looking for a Meta Ads specialist to set up a focused retargeting campaign for a pre-launch. Scope of Work: - Set up a retargeting campaign on Meta targeting a pre-defined audience of previously certified developers who visited our sites in the last 12 months - Define the conversion goal and build out the campaign structure - Ensure conversion tracking (Meta Pixel/CAPI) is properly configured and firing correctly - Provide basic guidance on ad creative/copy specs so our team can supply assets that fit best practices What We're Providing: - Pre-qualified custom audience list (high-intent, previously certified developers) - Access to ad account and pixel - Creative direction/brand assets as needed Requirements: - Proven experience setting up Meta retargeting/custom audience campaigns - Strong understanding of Meta Ads Manager, conversion goals, and pixel/CAPI tracking setup - Ability to start quickly (ideally within the next few days) - Clear, responsive communication Nice to Have: - Experience with edtech, SaaS, or B2B lead gen - Experience with lookalike audience expansion (for potential future phases) Timeline: Campaign live within the next week To Apply: Please share 1–2 examples of retargeting campaigns you've set up, including what you tracked and the outcome.