Meta Ads Specialist — Scaling Meta Product Ads to Amazon Listings (Ecommerce Brands)

About us: We're a marketplace agency managing Amazon accounts for mid-market ecommerce brands. We're expanding our service offering to include off-Amazon traffic and need a specialist to own Meta ads execution for our clients' Amazon products. The role: You'll plan, launch, and scale Meta (Facebook/Instagram) product ad campaigns that drive external traffic directly to Amazon listings and Brand Stores. This is ongoing work across multiple client accounts, starting with one brand and expanding based on results. Required experience (please address each in your proposal): • Proven track record running Meta ads specifically for Amazon products — not just DTC/Shopify. Share examples with spend levels and results (ROAS, incremental Amazon sales, ranking impact). • Experience with Amazon Attribution and the Brand Referral Bonus program — setting up attribution tags, measuring off-Amazon conversion, and reporting on it. • Understanding of how external traffic affects Amazon organic rank and how to structure campaigns around launches, ranking pushes, and evergreen scaling. • Familiarity with landing page strategies for Amazon traffic (direct-to-listing vs. intermediary pages, chatbot/rebate flows if applicable — tell us your point of view). • Catalog/DPA experience is a plus. Scope to start: Strategy, campaign build, creative direction (we can supply assets), attribution setup, weekly optimization, and a simple monthly performance report. To apply: Include (1) two examples of Amazon-focused Meta campaigns you've run with budget and outcomes, (2) your approach to measuring true incrementality on Amazon, and (3) your monthly retainer or hourly rate. Applications that only reference DTC ecommerce experience will not be considered.